40 Examples You Have to See


In the event you’re creating an internet site or serving to to handle one, you have to be ready for when issues go mistaken.

Hyperlinks get damaged, pages get moved, and customers find yourself someplace surprising in your web site.

This will trigger a giant disruption for individuals utilizing your web site, doubtlessly main them to go away your web site to search for what they need elsewhere.

There’s additionally the likelihood that it may affect your search rating if persons are touchdown on damaged pages from inbound hyperlinks.

That’s the place the 404 web page is available in – appearing as a well mannered acknowledgment that issues aren’t the place they need to be and nudging customers again on monitor inside your web site.

There might be numerous hidden worth inside a 404 web page that does extra than simply state that one thing is lacking, turning an error message into one thing purposeful and helpful.

That’s why we’ve compiled an inventory of nice examples that showcase the potential inside a 404 web page so as to add to a consumer expertise fairly than detract from it.

What Is A 404 Web page?

A 404 web page is a touchdown web page that tells your web site viewers the web page they requested to view is unavailable or, in some circumstances, doesn’t exist.

So as a substitute of exhibiting that consumer a clean web page, a 404 web page is proven as a substitute to clarify what’s occurred.

Ideally, customers would by no means land on lacking pages – however the actuality is that previous hyperlinks can slip by the cracks or live on on different websites, even for these with well-maintained web sites.

This will doubtlessly end in a poor consumer expertise in your web site, with these customers probably leaving your web site to search for what they need elsewhere.

This will, in flip, have a unfavorable affect on each your web site site visitors and rating if not dealt with correctly.

When May Customers Land On 404 Pages?

There are a number of the explanation why a 404 web page is perhaps proven to a consumer:

  • The server is down.
  • A web page moved and wasn’t redirected utilizing a 301 redirect.
  • The web page by no means existed.
  • The consumer typed within the URL mistaken.
  • The URL is damaged.

These can all happen from a damaged inner hyperlink inside your web site or when a consumer is redirected to a web page in your web site from elsewhere on the web.

As a result of there are all kinds of causes a 404 web page might be proven to a consumer, it’s finest to have a robust 404 web page that minimizes the potential unfavorable impact it may have on them.

How Is A 404 Web page A Model Alternative?

A 404 web page continues to be part of a consumer’s expertise of your web site and is absolutely inside your management, even if their journey has taken a flip someplace unknown.

Meaning the content material of your 404 web page might be designed nevertheless you see match, forming a key a part of your web site identical to another web page you’ll want to design to characterize your model.

If customers really feel like their misstep in your web site hasn’t been punished or ignored however fairly is because of a foreseen subject, you’ll be able to assist retain their consideration and maintain them on-site.

Through the use of a 404 web page as one other alternative for web site viewers to expertise your model’s persona, you’ll be able to even deliver them nearer to your corporation and switch a doubtlessly unfavorable expertise right into a optimistic one.

What Makes A Nice 404 Web page?

The very best 404 pages are those who really feel genuine, giving a correct response to customers that makes their unplanned step off of your sitemap really feel thought of.

Even higher, the 404 web page can supply different web page choices to take these customers elsewhere inside an internet site, which may assist them discover what they want.

Making full use of your model’s tone of voice can flip the error message into one thing rather more pleasant and personable, which may offset the inconvenience of lacking data.

It may even be pleasant in surprising methods, equivalent to with attention-grabbing imagery or branded content material that may really feel like particular Easter egg content material inside your web site.

40 Of The Finest 404 Web page Examples

1. Marvel

Marvel 404 page

marvel 404 page

marvel 404 pageScreenshot from Marvel, February 2024

Marvel makes use of its intensive listing of comedian guide characters and the recognition of the Marvel Cinematic Universe (MCU) to craft distinctive and entertaining 404 pages for its web site.

The supporting line beneath the primary 404 error message brings in a related character or plot line round gadgets being misplaced, unavailable, or stolen away, which provides loads of character to the web page.

Coupled with a related picture, it transforms a lacking character bio or comedian guide itemizing into an error that feels much less irritating and extra enjoyable.

2. Able to Go Survival

Ready to Go Survival 404Screenshot from Able to Go Survival, February 2024

Bringing in fashionable cultural references might be one other solution to make your 404 “Web page Not Discovered” message extra attention-grabbing, as this survival web site has carried out with an iconic scene from The Matrix.

This references the selection provided by Morpheus inside the movie between a pink capsule or a blue capsule, offering Neo with the solutions he’s in search of.

Ready to Go Survival performs with this selection, although, as each choices hyperlink again to the homepage – so customers can begin their journey once more and make new decisions from there.

This reframes the error message as a selection, providing a approach ahead fairly than being a dead-end web page that might go away customers caught.

3. Kualo

Kualo 404Screenshot from Kualo, February 2024

Lengthy-time hosting supplier Kualo has turned its 404 error web page into an opportunity for customers to get caught right into a little bit of interactive nostalgia.

Customers who encounter a damaged hyperlink are instructed that Area Invaders are the trigger, and now’s your alternative to take revenge.

Whereas this may not present customers with the data they had been in search of, by launching straight right into a hands-on gaming expertise, customers are stored engaged with an surprising second of pleasure.

This creates extra of a narrative round why web site guests are seeing a 404 message, which is extra consistent with the model’s persona.

Plus, there’s nonetheless the choice to return and decide up their consumer journey the place they left it after they’ve had their enjoyable.

4. Steve Lambert

Steve Lambert 404Screenshot from Steve Lambert, February 2024

Given the surprising nature of a 404 web page, it’s an amazing alternative to create a memorable second in your web site.

Steve Lambert has a singular method to this on his private web site along with his boldly titled “The Most Awkward 404 Not Discovered Web page on the Web,” through which he contains a cringe-inducing video of himself making horrible jokes.

Whereas this is able to be a typical function for many web sites, this fits Lambert’s model of experimental artwork and helps to construct his private model additional.

By embodying his off-beat model utterly, even inside his 404 web page, his strategies that the consumer made a mistake touchdown on his 404 web page really feel extra tongue-in-cheek and a part of the expertise than an accusatory comment.

5. Mailchimp

Mailchimp 404Screenshot from Mailchimp, February 2024

As an e-mail advertising platform, Mailchimp’s focus is on automation and making life for advertising professionals simpler.

So naturally, its 404 error web page is on-brand and on-message to maintain issues easy. It takes accountability for the lacking web page after which suggests returning to the homepage to discover a higher place to go.

The hand-drawn paintings is what actually units the tone, although, with a confused cartoon donkey peering right into a void – as if trying to find the lacking web page – to help the web page’s messaging.

The mix of the 2 captures Mailchimp’s signature use of playful graphics and coy humor to infuse simplicity with persona, which hopefully convinces customers to hit the outstanding “Mailchimp House” button and proceed their journey onwards.

6. Left Logic

Left Logic 404Screenshot from Left Logic, February 2024

Designer Remy Sharp and the crew at Left Logic push the artistic boundaries of what’s potential utilizing JavaScript, with their 404 web page working in a approach that engages the consumer a little bit in a different way.

Web site guests who find yourself navigating to the error web page are handled to a clean pixel-art canvas the place they’ll present a little bit creativity and draw their very own masterpieces, with submissions from different customers being proven on the proper for inspiration.

This gallery of different consumer paintings is a covert approach of exhibiting that the consumer isn’t alone of their 404 journey, and subtly encourages engagement with the train earlier than circling again to the positioning’s homepage.

7. Magnt

Magnt 404Screenshot from Magnt, February 2024

When you find yourself on Magnt’s 404 page, you’re handled to a little bit visible humor inside some clear design.

Quite than merely stating the error, the model has created a Venn diagram that covers the 2 fundamental bases for why the consumer has ended up right here – consumer error or an internet site subject.

Both approach, each would end in touchdown on this daring 404 error message.

This light-hearted method to a 404 web page places a extra human spin on hitting a lifeless finish, softening the frustration and laying out the accountability.

With the Back residence button given prominence inside the design, the web page supplies a fast little bit of wit earlier than encouraging customers to circle again to the beginning of their journey.

8. Lego

Lego 404Screenshot from Lego, February 2024

As one of the artistic family manufacturers, Lego retains it mild with its 404 web page, which performs with the delicate shock of ending up someplace unknown on its web site.

The copy makes use of extra family-friendly language with, “Oh bricks!” fairly than different selection expletives and follows up with a tongue-in-cheek point out of popping their head again on after the shock of showing on the 404 web page.

The imagery of a barely scared Lego man, Emmet, from the favored Lego films, works alongside this to create empathy with the consumer’s expertise and a mutual sense of shock.

This places each events in an analogous place, so once you’re gently inspired to rapidly transfer again to the protection of the homepage, customers really feel they’re aiding themselves and Emmet too.

9. Wendy’s

Wendy's 404Screenshot from Wendy’s, February 2024

When individuals consider Wendy’s, their ideas doubtless land on its signature burgers – the Baconator or Dave’s Double – and the model’s red-haired mascot.

So, for Wendy’s 404 web page, the corporate has whipped up a branded model of the old-school burger-stacking sport “BurgerTime” that includes Wendy herself.

The web page opens with a traditional 404 message earlier than inviting customers to turn out to be gamers and dive into a fast little bit of enjoyable.

As gamers dodge hotdogs and drop quick meals gadgets onto the tray under, they could neglect their frustrations as they’re charmed by the nostalgic gameplay earlier than urgent begin on their web site journey as soon as once more.

10. 9GAG

9gag 404Screenshot from 9GAG, February 2024

Web humor hub 9GAG retains its 404 web page easy but completely on model.

Whereas the copy is stored brief and to the purpose, it’s the background imagery that’s the main target – utilizing a twist on a traditional Simpsons GIF to summarize the sensation of seeing a 404 error.

That empathy with the consumer is more likely to get them guffawing and falls proper into 9GAG’s tone of voice candy spot.

Memes act as a communicative shorthand that may flip frustration into enjoyable by shared expertise.

9GAG additionally makes use of this as a chance to nudge customers in the direction of its cellular expertise as a substitute, so you’ll be able to scroll to your coronary heart’s content material.

11. OrangeCoat

OrangeCoat 404Screenshot from OrangeCoat, February 2024

As a self-styled “connoisseur net design” firm, Orange Coat breaks the mildew and serves up a flowchart for its 404 web page to redirect a consumer’s journey.

Addressing the web site viewer as a ‘comfortable web traveler,’ Orange Coat invitations them to reply a sequence of sure or no questions till they arrive on the proper tip to get the consumer again on monitor.

Quite than merely providing a single possibility of returning to the homepage, Orange Coat sees the consumer extra as a person, providing a flowchart to information them within the path of the most effective match for his or her wants.

This fashion, customers usually tend to keep on the positioning to search out what they need fairly than clicking off and going elsewhere.

12. DashThis

DashThis 404Screenshot from DashThis, February 2024

DashThis focuses on advertising reporting software program, so it has catered its 404 web page to the nerdier aspect of its viewers with a traditional Lord of the Rings reference disguised inside knowledge visualization.

Whereas the chart recreates Mount Doom and the Eye of Sauron, the textual content contains a play on phrases (404 = Mordor) to make this error web page a little bit extra light-hearted.

Even when this reference goes over a consumer’s head, there are three hyperlinks proper under to get them again on monitor – sending them to the homepage, assist heart, or for a chat with their help crew.

This can be a unbelievable instance of mixing model goal with some irreverent enjoyable and genuinely useful signposting to help a misplaced consumer.

13. Assist Scout

HelpScout 404Screenshot from HelpScout, February 2024

Help Scout is all about providing a easy, private, and highly effective platform to assist together with your advertising duties – and its 404 web page is not any exception.

It has personified its model by bringing Scout, a fairly cute pup, that can assist you discover an alternative choice inside its web site that can assist you whereas maintaining the copy heat and inspiring.

With a number of choices accessible to help, from discovering out extra about its platform to the chat button nonetheless being clearly seen on the backside, the model additionally engages customers by asking anybody with their very own canine named Scout to submit a photograph.

Whereas area of interest, it’s one thing that makes the model really feel extra genuine and human – a pleasant contact for a 404 web page that might in any other case really feel fairly robotic.

14. World Affiliation of Zoos and Aquariums (WAZA)

WAZA 404Screenshot from WAZA, February 2024

Generally, choosing a way more playful and personable method to melt the touchdown on a 404 web page.

WAZA ditched the standard error message and as a substitute let its animals do the speaking, with a flamboyance of flamingos squawking concerning the lacking webpage.

This extra novel method goals to maintain the consumer engaged by leveraging related video content material earlier than subtly getting them again on-site to proceed their journey.

The speech bubbles surrounding the flamingos step by step lead you again to a hyperlink directing you again to the primary web site, giving the consumer a short little bit of brevity earlier than they return to the homepage.

15. BluePath

BluePath 404Screenshot from BluePath, February 2024

Information technique and science may not be the simplest issues to weave right into a 404 web page, however BluePath has built-in it seamlessly with a artful name to motion included.

The concept a 404 web page is similar as wandering off of the sitemap is performed with, exhibiting that you just’re – in some methods – a little bit bit particular to finish up right here by going off the overwhelmed path.

Right here, the model showcases its knowledge prowess with an interactive crime hotspot dashboard and leverage copy that’s a bit extra risque with the pun – “as a result of it’s against the law you haven’t employed us but!”

This can be a artistic approach of probably securing leads by a mistaken activate its web site and performs into the persona of BluePath’s model.

16. Spotify

Spotify 404Screenshot from Spotify, February 2024

As one of many main gamers within the music streaming area, Spotify has a repute to uphold with its 404 error web page to maintain it according to the remainder of its model.

When a consumer’s monitor by the Spotify web site has a record-scratch second, they’re greeted by linework imagery of a turntable coming to a halt whereas the copy performs out an old-school Kayne reference – 808s & Heartbreak being his fourth album title.

The social gathering doesn’t cease there, although, as Spotify signposts each its FAQs and Neighborhood pages as different areas for customers to search out their groove once more.

If neither of these fits the consumer, they’re additionally in a position to return and replay the earlier web page they had been on to allow them to decide a unique hyperlink to comply with as a substitute.

17. Myriad

Myriad 404Screenshot from Myriad, February 2024

Myriad is a savvy video manufacturing company working out of North Carolina, with a 404 web page that leans proper into its analog roots.

When web site guests tune right into a web page that doesn’t exist, they’ll see a traditional SMPTE coloration bar take a look at sample and ‘OOPS NO SIGNAL!’ blaring throughout the display screen in an homage to CRT tv period broadcasts.

This can be a nod to the technical difficulties that generally struck in broadcasting, now repurposed for a extra fashionable subject that’s utterly on-brand for Myriad.

The 404 messaging is properly built-in in a approach that appears like a part of the design, with a CTA on the backside to return viewers to common service on the homepage.

18. Fern

Fern 404Screenshot from Fern, February 2024

Fern’s credentials as a design and animation studio imply that individuals doubtless anticipate distinctive experiences on their web site, and its 404 web page doesn’t fall brief.

The scrolling textual content supplies eye-catching motion, whereas illustrated visuals and a Clay Davis meme second from The Wire assist convey Fern’s playful model voice and aesthetic.

As a 404 error is normally fairly uncommon, this appears like a peek behind the scenes at Fern’s unfiltered creativity and tone of voice, selecting out components of enjoyable from an undesirable expertise.

Rounding this out are two fast traces of copy that rapidly get individuals again onto the primary web site to allow them to uncover my playful content material identical to this.

19. Disney

Disney 404Screenshot from Disney, February 2024

One enterprise with immediately recognizable characters is Disney, with its big catalog of animated films to attract upon to make its web site really feel extra vibrant and attention-grabbing.

For its 404 web page, Disney brings out Monsters Inc.’s fundamental character, Mike, to create a little bit of empathy and share within the consumer’s shock at discovering a lacking web page.

The copy is to the purpose and references a serious plot level from the film – the doorways used for scaring – which is a pleasant deal with for Disney followers who’re within the learn about this.

It then circles again to deliver customers again to the homepage to allow them to discover different components and probably meet different fan-favorite characters across the web site.

20. Figma

Figma 404Screenshot from Figma, February 2024

At first look, Figma’s 404 web page seems to be deceptively plain – simply black Helvetica textual content on a white background that succinctly conveys the error.

Nonetheless, the small blue dots on the 404 numbering invite customers to fiddle with the form of those numbers.

This refined interactivity performs just a few features – it reveals off the benefit of Figma’s options, permits customers to take out a little bit of frustration by warping the numbers, and retains the design clear. Therefore, it’s clear that the colourful residence button is the most suitable choice to choose.

21. Harmless Drinks

Innocent Drinks 404Screenshot from Harmless Drinks, February 2024

Everybody makes errors. It’s one thing all of us must come clean with once in a while, and a 404 web page appears like a superb place to take accountability to your personal.

That’s precisely what Innocent Drinks has carried out with its 404 web page, offering a fast congratulations to the consumer for locating the web page – after which taking duty for the error.

It then doubles down with some enjoyable, light-hearted content material that takes web site viewers on a brief tour of the model’s earlier missteps.

By doing this, it kinds a bonding second with the consumer and the 404 web page now not appears like a unfavorable expertise.

Plus, the daring pink menu bar responsively follows the consumer’s scrolling down the web page, able to take them elsewhere on the positioning as soon as they’ve completed having fun with Harmless’s earlier little errors.

22. Gymbox

Gymbox 404Screenshot from Gymbox, February 2024

Generally, you need to convey to customers that the 404 web page is unquestionably the mistaken place and get them elsewhere quick.

Gymbox, a London-based gymnasium chain, has taken this concept and run with it.

Its 404 error message goes a step additional than others, informing customers that they’re ‘within the mistaken place,’ whereas a GIF of John Travolta from “Good” gyrating in a gymnasium class of his personal performs within the background.

This looks as if an instrument for each shock comedy and delicate discomfort, strategically redirecting customers to anyplace else on the web site with the navigation bar standing out clearly on the prime of the web page – away from the GIF content material.

23. Jamba Juice

Jamba Juice 404Screenshot from Jamba Juice, February 2024

In style juice model Jamba Juice has taken a finest follow method to its 404 web page, maintaining issues to the purpose with only a splash of branding to make the web page really feel proper at residence on its web site.

The center message delivers the important thing data in a extra Jamba-oriented approach, whereas the copy above supplies a extra stative description of what it means, and the imagery to the aspect reinforces this level.

Beneath, Jamba has supplied a mix of choices that ought to cowl nearly all of consumer wants: a homepage hyperlink, menu possibility, and “discover your Jamba,” so you’ll be able to uncover your closest Jamba location to seize your subsequent juice repair.

Whereas this web page doesn’t do something fancy or surprising, it delivers on the important thing consumer expertise to make sure the corporate has carried out every little thing it could actually to reply a consumer’s wants earlier than they click on away.

24. Kinsta

Kinsta 404Screenshot from Kinsta, February 2024

Cloud-based WordPress internet hosting web site Kinsta takes a function-over-form method to its 404 web page, prioritizing being helpful over flashy visuals or novelty components.

Web site guests who land right here might be greeted by some sensible copy that explains why they’ve ended up right here and provides just a few hyperlinks to get them again to the place they could need to be.

What’s even higher is that under this message is a set of lately printed assets that is perhaps of curiosity to the consumer, giving them a variety of jumping-off factors for getting again into the web site and discovering helpful content material elsewhere.

25. Carwow

Carwow 404Screenshot from Carwow, February 2024

Creating an interactive 404 web page might be tough when it comes to maintaining it related to your product providing.

CarWow has managed to implement this flawlessly with an enticing and easy racing sport with a ramping problem degree.

Whenever you (inevitably) crash and burn, the sport really directs you to discover a new automotive in actual life to switch your fictional one which’s simply gone up in flames.

Plus, for many who aren’t notably concerned with setting a brand new excessive rating, there’s some very clear textual content beneath with hyperlinks each to the Automotive Chooser and the homepage to reply some clear consumer wants and get them again on their approach by the web site.

26. Wayside Studio

Wayside Studio 404Screenshot from Wayside Studio, February 2024

Wayside is an revolutionary design and analysis follow that tries to do issues a little bit in a different way to bolster the connection between individuals and their communities.

The model’s approach of doing issues is a bit outdoors of the norm, however not only for the sake of it – and the identical goes for its 404 web page.

Upon touchdown, its assertion inexperienced coloring is on full show with clear error message textual content – however the large distinction is your mouse cursor. A tragic robotic follows your actions across the web page completely, indicating that this web page is a lifeless finish.

This reinforces the very clear error message on the display screen, with the robotic solely leaving you alone once you return to the navigation bar to choose an alternative choice.

27. Pierre-Louis

Pierre-LouisScreenshot from Pierre-Louis, February 2024

Pierre-Louis Labonne is a pleasant artistic freelancer with an internet site that actually reveals off his expertise with a variety of brilliantly designed digital devices and widgets.

His 404 web page is not any exception, with a digital machine that pops as much as let you know, “Oops, the web page you’re in search of is just not discovered.” Whereas this looks as if a reasonably customary message at first, the crank that sits beneath entices customers to dig additional.

Upon turning it, the textual content strikes and is shifted by two puzzle items coming collectively to learn “404.”

It’s a holistically branded package deal the place even the error message is bespoke to Labonne, with a giant and daring ‘Go House’ button on the prime so you may get again to acquainted floor.

28. Crimson Bull

Red Bull 404Screenshot from Crimson Bull, February 2024

Excessive vitality and visually beautiful content material make up Red Bull’s bread and butter in the case of its model.

From its promoting to its common high-octane occasions, Crimson Bull’s web site isn’t in need of attention-grabbing components to have interaction with. So, for its 404 web page, Crimson Bull leverages this wealth of fascinating branded content material and locations it entrance and heart.

This fashion, customers who find yourself listed here are clearly knowledgeable that the web page is lacking whereas serving up a well-edited video of its most up-to-date occasion to carry their consideration.

If web site guests get pleasure from this video, they is perhaps inclined to click on the Gimme extra! button under, which takes them by to Crimson Bull’s Uncover web page to restart their journey with renewed vitality.

29. Tumblr

Tumblr 404Screenshot from Tumblr, February 2024

Tumblr has gone by many iterations over nearly twenty years on the web, with its 404 web page being an amazing instance of the best way to maintain individuals and serve their wants in a one-two punch.

If customers handle to hit the 404 web page, they’re handled to a randomly chosen psychedelic background clip whereas the textual content supplies a playful snippet of persona.

Whereas informing web site guests that nothing exists right here, it performs with conference to congratulate these trying to find the error web page.

What’s extra is that after three to 4 seconds, the 404 web page routinely redirects customers to their trending web page, to allow them to proceed on their journey after a short pause within the 404 void without having to raise a finger.

30. Buyers

Investors 404Screenshot from Buyers, February 2024

There are many causes a 404 web page may seem for a consumer, however it may be tough to clarify or cowl all of the bases with one single web page.

So, generally it’s simpler to fall again on tried-and-true excuses – just like the Investors traditional, “The canine ate our web page.”

It’s a really tongue-in-cheek method with a suitably cute image of a canine holding a web page from the web site, and it does encourage a degree of forgiveness.

This contact of persona and wit makes a considerably technical factor of web site administration extra simple by omitting the jargon of what brought on the 404 and easily providing a foolish excuse as a substitute.

What helps tie this collectively is the search bar sitting beneath to assist get web site guests again to the place they could need to be with solely a short interruption.

31. Vital Hazard

Critical Danger 404Screenshot from Vital Hazard, February 2024

As a non-profit that unites designers with the intention to help endangered wildlife charities, Critical Danger could be very purpose-driven and comparatively critical inside its narrative.

As a result of its core content material comes with a extra editorial and regarded lens, its 404 web page cuts by utilizing simply three letters – “Huh?”

The web page retains the thematic red-on-red to nonetheless convey the sense of hazard and urgency, however then instantly seeks to get individuals again to the highest of the narrative utilizing the textual content beneath or reorienting them with the hyperlinks within the prime left.

Whereas not a transparent 404 web page at first look, it performs its operate elegantly and grabs a consumer’s consideration with a no-nonsense method.

32. Superlist

Superlist 404

Superlist 404

Screenshots from Superlist, February 2024

Superlist is one other model that makes full use of GIF content material to convey the sentiments related to a 404 web page.

Facilitated by an integration with Giphy, the web page rotates by a preset listing of GIFs – from Moss in The IT Crowd to a mud bike rider hitting the dust – to get throughout the sensation of issues going a little bit bit mistaken.

This retains the content material recent whereas nonetheless setting limitations on what GIFs can seem on the web page, simply in case a consumer occurs to land on the 404 web page repeatedly.

By doing so, the web page pokes enjoyable at Superlist for having an issue and encourages customers to see the lighter aspect.

And as soon as a consumer has had their bite-sized little bit of enjoyable, they’ll hit the button within the heart of their screens to return to the homepage and get their journey again in form.

33. Wizarding World

Wizarding World 404Screenshots from Wizarding World, February 2024

Likelihood is, when you’re looking out by the Wizarding World web site, you’re fairly conversant in Harry Potter and its iconic moments.

The positioning clearly is aware of its viewers, because it conjures up a key second from The Chamber of Secrets and techniques to reflect a blunder inside its 404 web page.

Harry mispronounces his vacation spot whereas utilizing Floo Powder – a substance used to teleport wizards and witches over lengthy distances. So it is sensible that Wizarding World would use this second when their customers seem someplace surprising.

Channeling relatable moments like this from the supply materials can really feel like an Easter egg for customers, giving them a stunning second of enjoyment that brings them a little bit nearer to the model.

34. Thomas Bosc

Thomas Bosc 404Screenshots from Thomas Bosc, February 2024

For a private portfolio, it’s essential to get throughout each your experience and persona fairly rapidly with the intention to make an affect.

Thomas Bosc, a gifted net developer, and designer, showcases each inside his 404 error web page, main with an image of his youthful self in a magician outfit mysteriously sitting on the heart of the web page.

As a result of it’s the one interactive function, you’re naturally drawn to click on on it.

Whenever you do, he takes to his broom and zooms off to connect to your cursor – leaving solely a “404” message behind in his wake. It’s a little bit little bit of magic that shows Thomas’ expertise and mischief, which is certain to face out from others inside his business.

35. Dribbble

Dribble 404Screenshot from Dribble, February 2024

Being the hub for artistic inspiration that it’s, Dribble takes the chance introduced by a 404 error and turns it into yet one more approach for a consumer to search out the content material they may very well be in search of.

When web site guests land right here, they’re introduced with the everyday error message – together with a instrument for locating additional inspiration that matches a specific coloration hex code.

This works in an analogous solution to the colour filter on their fundamental inspiration web page however with a extra visible focus. Customers can alter the 404 textual content coloration utilizing the slider under, which then generates corresponding works you can click on on to study extra about.

So, in some methods, Dribbble’s 404 web page continues to be a helpful a part of a consumer’s journey, even when they find yourself there accidentally.

36. Ecosia

Ecosia 404Screenshot from Ecosia, February 2024

Ecosia is finest referred to as an eco-friendly search engine, focusing its efforts on reversing deforestation and sustaining CO₂ unfavorable operations.

With such a dedication to the nice open air and our planet, it is sensible that Ecosia’s 404 web page would additionally deal with its tree-planting efforts.

If customers handle to hit the 404 web page, they’re handled to a fairly stunning shot of a rainforest overlooking a river with the message “Misplaced within the woods?” – taking part in with the model’s goal in a approach that feels genuine to it.

This fashion, its 404 web page ties again into Ecosia’s wider model and feels extra like a thought of expertise for anybody who finds themselves right here.

37. Discord

Discord 404Screenshot from Discord, February 2024

Discord’s large focus is on neighborhood, bringing collectively buddies and larger teams on-line who play or discuss collectively.

This sense of belonging and connection flows by the broader Discord web site expertise, with its 404 web page being yet one more charming instance of placing your model entrance and heart.

Discord’s 404 web page is akin to discovering a secret meals vendor overseas, with copy that’s harking back to this expertise.

Whereas heat and alluring, it leads you to some helpful hyperlinks disguised as “studying materials” to get pleasure from whilst you slurp on a bowl of digital noodles.

This irreverent whimsy makes the error web page really feel like much less of an error and extra of a secret space {that a} consumer has found, which nonetheless serves to reply a consumer’s wants with signposted hyperlinks.

38. Enterprise Informal Copywriting

Business Casual Copywriting 404Screenshot from Enterprise Informal Copywriting, February 2024

Calgary-based conversion copywriter Joel Klettke thinks phrases are boring – however copy might be nice.

A author with a transparent, artistic creativeness, Joel has remodeled his 404 page into one thing extra like a madlibs-style journey.

It even does away with the 404 code and easily refers to it as a lifeless web page – therefore the zombified styling of the content material.

By filling in just a few clean fields, customers are handled to customized content material within the type of a zombie brief story, which facilities across the concept of 404 pages – with a twist of an ending to spherical all of it off.

Whereas the web page itself might not explicitly nudge web site guests again to the homepage, it does showcase a few of Joel’s abilities and probably encourage them to shuffle throughout to different areas of his web site.

39. Gamespot

Gamespot 404Screenshot from Gamespot, January 2024

Gamespot has been a scorching subject for numerous years now after changing into a inventory market sensation, and its 404 web page is but one more reason to be speaking about it.

As a gaming-centric enterprise, it is sensible that its 404 error can be centered round a mini-game for customers to dive into.

With a randomly generated dungeon, customers turn out to be gamers exploring an infinite dungeon crammed with attention-grabbing treasures to uncover.

As soon as web site guests have grabbed their fill, the hyperlinks to elsewhere on Gamestop’s web site are clearly marked in pink to assist adventuring customers discover their solution to what they had been actually trying to find earlier than stumbling throughout the 404 dungeon.

40. The-Artery

The-Artery 404Screenshot from The-Artery, January 2024

The-Artery takes its creativity severely, having produced some superb visuals for manufacturers in addition to TV and movie. Its web site is stuffed with beautiful 2D and 3D designs, interweaving its experience inside each facet of its web site content material with out being too overt about it.

Inside its 404 error web page, numerous photos from the core pages are pulled collectively to provide customers who’ve disappeared into the void a style of The-Artery’s abilities within the hopes of attractive them again to the homepage.

The copy even frames this nearly because the act of a caring determine guiding a misplaced consumer again residence to security, so customers are much less inclined to panic and go away.


There’s multiple solution to create a 404 web page, and every one on this listing performs a operate that feels proper for the model.

Even higher, every web page feels prefer it has been thought of as a part of the broader consumer journey and crafted in ways in which reply completely different consumer’s wants with the intention to maintain them on-site.

You may as well see frequent traits inside components throughout a number of 404 pages:

  • Signposting clear hyperlinks to different helpful areas of the web site.
  • Utilizing humor to entertain customers with the intention to overcome momentary frustrations.
  • Placing branded components on the web page so it appears like a part of the core expertise.
  • Including in interactive components so customers have interaction in novel methods.
  • Maintaining the copy heat and pleasant so customers don’t panic that they’ve misstepped.
  • Including in messaging that feels sympathetic to the consumer’s expertise, like shock.

By constructing your individual 404 web page round a few of these key factors, you’ll be able to assist to make sure customers have an amazing expertise in your web site – even when they find yourself someplace they’re not alleged to be.

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Featured Picture: tanahairstudio/Shutterstock


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