55 Instagram Statistics And Information For 2024


Instagram is likely one of the prime social media platforms on the earth and continues to captivate customers worldwide with its distinctive mix of visible storytelling and interactive options.

At present, it’s not only a place to attach with buddies and share your life moments; it’s an important device for enterprise development and model consciousness.

As such, it’s vital to remain knowledgeable of the newest tendencies, person behaviors, and insights that outline this platform.

On this article, you’ll discover the newest and best Instagram details and statistics, together with particulars on demographics, firm background, prime influencers, and way more.

Instagram Information

1. Instagram is presently the fourth most-used social media platform on the earth (behind Fb, YouTube, and WhatsApp). (Source)

2. Instagram is the twelfth most visited web site within the US, with an estimated 1.47 billion month-to-month visits in October 2023. (Source)

3. Instagram is the tenth most searched question globally, with a 338 million month-to-month search quantity. (Source)

4. In 2022, Instagram was the second most downloaded app worldwide. (Source)

5. Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.

6. The present head of Instagram is Adam Mosseri.

7. Instagram HQ is situated in Menlo Park, California.

8. In 2017, Instagram was reported to have 450 workers – although, in 2023, that quantity is nicely over 16,000.

When Was Instagram Launched?

9. Instagram was launched on October 6, 2010, however the very first put up was made on July 16, 2010.

How A lot Is Instagram Price?

10. In 2012, Fb paid $1 billion for Instagram.

11. In 2018, Instagram was estimated to be price $100 billion.

12. In 2022, Meta’s “Household of Apps,” which incorporates Instagram, generated $114.45 billion in income.

(Source) (Source) (Source)

How Many Instagram Customers Are There?

13. Instagram has 2 billion month-to-month energetic customers.

14. Advertisers can attain 1.6 billion customers on Instagram in 2023.

15. That quantity is the same as 30.9% of all web customers.

16. Knowledge means that 25.9% of all individuals 13 and older globally use Instagram.

(Source) (Source)

Instagram Account Development Statistics

17. In September 2011, Instagram had 10 million customers.

18. In February 2013, Instagram had 100 million month-to-month customers.

19. By June 2016, Instagram had 500 million customers.

20. In June 2018, Instagram had 1 billion month-to-month customers.

21. By October 2021, Instagram had 1.16 billion customers estimated.

22. In October 2023, Instagram has over 2 billion customers.

23. Advertisers can attain 176 million extra customers on Instagram in 2023 than they might on the similar time in 2022.

(Source) (Source) (Source)

Instagram High Influencers

24. The Instagram account with essentially the most followers is definitely the Instagram account with 664 million followers.

25. The highest influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 million followers in comparison with Lionel Messi’s follower depend of 494 million.

26. Seven out of 10 of the highest Instagram influencers are American.

27. Eradicating manufacturers from the record to disclose accounts from people, the highest 10 influencers throughout Instagram are:

*Instagram followers as of December 2023

How A lot Can You Earn On Instagram?

During the last decade, Instagram and YouTube have considerably contributed to the creator economic system, giving rise to the profession alternative of “influencer.”

At present, content material creators are capable of earn a substantial earnings from their posts and movies.

Even a micro-influencer can earn important earnings with solely a modest quantity of followers:

28. A nano-influencer with between 1,000 and 9,999 followers can earn as much as $1,105 per put up.

29. A micro-influencer with 10,000-49,999 followers can earn as much as $1,674 per put up.

30. A mid-level influencer with 50,000-199,999 followers can earn as much as $3,396 per put up.

31. A macro-influencer with 200,000-499,999 followers can earn as much as $4,992 per put up.

32. A mega-influencer with 500,000-999,999 followers can earn as much as $5,497 per put up.

33. An online superstar with 1 million or extra followers can earn as much as $5,865 per put up.


High Manufacturers On Instagram

34. As talked about above, the highest account with essentially the most followers on Instagram is the corporate itself, with 664 million followers. Eradicating Instagram’s personal account from the record, Nike is the top-followed model with 307 million followers.

By eradicating the person influencer’s accounts, we are able to reveal the manufacturers with essentially the most followers on the platform.

Sports activities, particularly soccer, are the predominant area of interest closely investing of their Instagram presence.

35. The highest manufacturers on Instagram are as follows:

*Instagram followers as of December 2023

36. Enterprise accounts on Instagram publish a mean of 1.55 posts on essential feed per day.

37. 62.4% of Instagram customers comply with or analysis manufacturers and merchandise on the platform.

38. 90% of customers comply with at the very least one enterprise.

39. In response to Instagram knowledge, 70% of individuals both like or don’t thoughts seeing adverts once they’re watching movies on the platform.

(Source) (Source)

Instagram Posts With Most Likes

40. The put up with essentially the most likes is {a photograph} of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.

41. Second to that could be a {photograph} of an egg that beforehand held the world report since January 2019.

42. Of the highest 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.

43. One other 4 posts are from footballer Cristiano Ronaldo.

44. The highest most-liked Instagram posts in 2023 are:

*Instagram likes as of December 2023

High Instagram Hashtags Of 2023

45. Hashtags have been launched to Instagram in January 2011 and have lengthy been an integral manner of constructing follower counts and navigating content material on the platform. In December 2017, customers might comply with particular hashtags to maintain observe of tendencies and present related content material of their feed.

46. At present, you possibly can now not see “latest” posts from hashtags. As an alternative, you need to use them to view curated posts from “prime” customers that leverage the particular hashtag.

47. The highest Instagram hashtags of 2023 are:

*Instagram posts as of December 2023


Instagram Statistics By Nation

48. India is essentially the most distinguished world viewers for Instagram, with greater than 326.6 million customers.

49. The US has the second greatest person base, with greater than 168.6 million customers.

Apart from the dominant international locations, the platform has a worldwide attain and unfold of customers globally.

50. Instagram world viewers dimension, April 2023:

NationEnergetic Instagram Customers
India326.6 million
US168.6 million
Brazil132.6 million
Indonesia106 million
Turkey56.4 million
Japan54.7 million
Mexico43.8 million
Germany33.8 million
UK33.5 million
Italy30.3 million


Instagram Demographic Statistics

As social media has develop into such an integral a part of our lives, person statistics replicate how important the platform is for the youthful demographic.

Social platforms at the moment are an important channel for consuming information, media, and leisure.

51. As of April 2023, 50.6% of Instagram’s world customers establish are male, and 49.4% are feminine.

52. In contrast to Fb, Instagram is dominated by a youthful demographic; customers aged 18 to 24 make up the vast majority of Instagram’s promoting viewers, at 517.7 million customers.

53. Instagram customers worldwide by age group:

Age group % of whole advert viewers


Instagram As A Information Supply

54. 16% of US adults often use Instagram as a information supply, in comparison with 30% who use Fb and 26% who use YouTube.

55. Ladies account for 59% of normal information customers on Instagram.


In Abstract

These details and statistics are only a small snapshot of the present state of Instagram – however they supply a glimpse on the energy of this social media platform.

We hope you need to use a few of what you’ve realized right here to raised perceive Instagram and its customers, with the intention to craft simpler advertising and marketing methods, join authentically together with your target market, and harness Instagram’s full potential to develop your small business.

Extra sources: 

Featured Picture: Roman Samborskyi/Shutterstock


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