Google Shifts Resort Adverts To AI-Powered Bidding Methods

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Google to section out cookie-based Resort Advert methods, introduces AI-driven tROAS and expands Efficiency Max for journey.

  • Google is retiring its commission-based bidding for Resort Adverts in October 2024.

  • The corporate is shifting to AI-powered bidding methods as an alternative, like tROAS and Efficiency Max.
  • The modifications come because the journey business rebounds post-pandemic.

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