The 30 Most-Subscribed YouTube People

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In Q1 2024, MrBeast has retained his high spot because the most-subscribed YouTube particular person on the social media platform.

After MrBeast overtook PewDiePie in late 2022 to shake up the highest most-subscribed on YouTube leaderboard, there was much more motion within the final 12 months.

Firstly of YouTube, it was a protracted journey for people to achieve 100 million subscribers – however now MrBeast is the primary particular person YouTuber to crack 200 million subscribers.

On YouTube, manner again in 2006, Judson Laipply was the primary recorded particular person to have probably the most subscribers, with mere 1000’s.

In the identical yr, Brookers was the primary channel and particular person to achieve 10,000 subscribers – and that was an enormous deal.

Though MrBeast is the most-subscribed particular person, simply above him is T-Collection – an Indian file label and movie studio that is still the primary most-subscribed channel on YouTube.

T-Collection was the primary channel to achieve 100 million subscribers in 2019 and the primary to 200 million in 2021.

Whereas T-Collection held twice as many subscribers as the highest particular person YouTuber final yr, the gap is now closing between the most well-liked content material creators.

Being an influencer is large enterprise.

Who Is The No. 1 Most Subscribed YouTuber?

As of February 2024, MrBeast is the most-subscribed YouTuber, with 240 million subscribers.

Child-friendly content material channel Like Nastya is now the second most-subscribed YouTube particular person with 113 million subscribers.

PewDiePie has continued his decline to drop down once more to 3rd place with 110 million.

When reaching the 200-million subscriber milestone in October 2023, MrBeast took to X (Twitter) to say how shocked his 13-year-old self could be and that he deliberate to proceed making content material for many years.

In his common philanthropic-style, he also gave away a private island for his 100-million subscriber milestone – which might be a part of the explanation he initially took the highest place from PewDiePie in December 2022.

The High 50 Most-Subscribed YouTubers, February 2024

Channel Movies Language Subscribers
1 MrBeast 778 English 241,000,000
2 Like Nastya 868 English 113,000,000
3 PewDiePie 4,753 English 111,000,000
4 Justin Bieber 249 English 72,600,000
5 EminemMusic 160 English 59,000,000
6 Marshmello 470 English 56,800,000
7 Taylor Swift 226 English 56,600,000
8 Ed Sheeran 458 English 54,200,000
9 Ariana Grande 176 English 53,500,000
10 A4 874 Russian 51,700,000
11 JuegaGerman 2,105 Spanish 49,400,000
12 Billie Eilish 88 English 49,100,000
13 Mikecrack 1,994 Spanish 47,900,000
14 Bad Bunny 154 English 47,500,000
15 Fernanfloo 544 Spanish 47,000,000
16 Felipe Neto 4,690 Portuguese 46,200,000
17 Jess No Limit 2,716 Indonesian 46,100,000
18 Shakira 345 Portuguese 45,500,000
19 Alan Walker 535 English 45,000,000
20 Katy Perry 135 English 44,800,000
21 whinderssonnunes 745 Portuguese 44,500,000
22 Kimberly Loaiza 317 Spanish 44,400,000
23 Ricis Official 3,869 Indonesian 43,200,000
24 Rihanna 85 English 42,800,000
25 SHFA2 1,713 Arabic 42,600,000
26 LUCCAS NETO – LUCCAS TOON 2,581 Portuguese 42,300,000
27 Luisito Comunica 1,337 Spanish 42,100,000
28 Fede Vigevani 1,233 Spanish 42,000,000
29 CarryMinati 193 Hindi 41,400,000
30 elrubiusOMG 701 Spanish 40,300,000

*Knowledge Sources (SocialBlade, YouTube), February 2024

Please be aware it is a record of probably the most subscribed people — not probably the most subscribed channels. It excludes “model” channels that don’t deal with a person character, artist, or influencer.

Who Are The High 12 Most-Subscribed YouTubers?

The record of the highest 30 most-subscribed people options many profitable music artists however has a majority of native YouTube influencers.

With the channel changing into an integral a part of advertising and marketing and distribution for music artists, it’s no shock that high artists function extremely.

Justin Bieber (the highest particular person artist) leveraged YouTube from an early age to achieve mainstream consideration on his phrases.

MrBeast has over 167 million extra subscribers than Bieber, which highlights simply how a lot consideration the channel can obtain – and that, at present, being a YouTube influencer is similar as being a conventional superstar.

To get a greater understanding of who all of the influencers are, we’ve included a abstract of the highest 12 most-subscribed YouTuber influencers under.

1. MrBeast

U.S.-based Jimmy Donaldson began MrBeast as MrBeast6000 in 2012 when he was solely 13.

He additionally holds 5 different channels, together with Beast Reacts, MrBeast 2, Beast Philanthropy, and MrBeast 3 (inactive). MrBeast Gaming additionally sits within the high 100, with slightly below 42 million subscribers.

MrBeast’s early movies embody counting to 10,000 non-stop (a 44-hour stunt), which rapidly went viral however is now finest recognized for movies that contain elaborate stunts, charity donations, or money giveaways.

In a single video, he gave away $1 million and has achieved a number of large philanthropic stunts, corresponding to “I Built 100 Wells in Africa” and “I Rescued 100 Abandoned Dogs.”

Jimmy Donaldson’s channel brings in between $600-700 million a year, however his mom is the one who takes care of his financial institution accounts.

He still lives in his hometown of Greenville, North Carolina, and employs many native folks when producing his movies.

2. Like Nastya

Anastasia Sergeyevna Radzinskaya is the one particular person youngster YouTuber on the record. She was born in January 2014 and is the youngest influencer with probably the most followers – now overtaking PewDiePie by 2 million to take the No. 2 spot.

It’s value noting that one other channel, Vlad and Niki, could be very widespread with 112 million subscribers – however as a duo relatively than a person, they aren’t included on this record. Regardless of being featured in final yr’s rankings, Ryan’s World has now fallen out of the rankings.

Though Radzinskaya was born in Russia, she has since moved to the U.S., and her movies are produced in English. The channel is for kids and covers academic leisure and vlogging.

A few of her success is all the way down to the channel being dubbed in a number of languages, enabling her to achieve a large viewers.

Radzinskaya’s mother and father assist her handle the Like Nastya channel, however she is the face and star of the present.

3. PewDiePie

PewDiePie, in any other case referred to as Felix Arvid Ulf Kjellberg, held the most-subscribed place on YouTube for almost 10 years till 2022. He was the unique YouTube influencer who crossed over from on-line to be well-known offline.

Swedish Kjellberg registered PewDiePie in 2010, and began out with play-by-plays of video video games – a style referred to as “Let’s Play.” It solely took three years for him to be the most-subscribed channel on YouTube, and he was the highest-earning YouTuber in 2016.

Alongside “Let’s Play” content material, PewDiePie has additionally experimented with comedy, commentary, music, and reveals.

Following the rising success of his channel, Kjellberg additionally launched his personal recreation and revealed a e-book.

In 2022, his content material shifted extra in the direction of life-style content material after transferring to Japan, with one other shift in 2023 as he turned a father. These modifications to the varieties of movies PewDiePie produces may very well be the explanation for his barely waning subscriber depend.

4. Justin Bieber

Canadian Justin Bieber is the musical artist with probably the most followers on YouTube. He joined YouTube in 2007 and, after coming second in an area singing competitors, started posting himself performing music covers.

After his channel began to develop, he received the eye of his now supervisor and his file label. In 2008, he signed a recording contract.

Bieber continued to deal with his YouTube channel and rising his followers – referred to as “Beliebers.”

This most definitely contributed to his early and continued success. He continues to put up movies on YouTube alongside his music movies and promotional content material, though his final add was now over a yr in the past.

5. EminemMusic

Marshall Bruce Mathers III, referred to as Eminem, is an American rapper who first gained success in 1996.

With a profession spanning virtually three a long time and a powerful discography, he is likely one of the most profitable music artists of all time.

Mathers joined YouTube in 2007 to leverage the platform and principally posts music and promotional content material.

His channel has continued to develop, and he has swapped locations with Marshmello to change into the fifth most-subscribed YouTube particular person.

Eminem demonstrates that regardless of not being within the mainstream media highlight, it’s nonetheless potential to take care of reputation with a devoted viewers.

6. Marshmello

American music artist and DJ Christopher Comstock, also referred to as Marshmello, joined YouTube in 2015.

For a number of years, he stored his identification hidden beneath a marshmallow-type helmet. In 2017, when his identification was revealed, he mentioned on X (Twitter):

“I don’t take my helmet off as a result of I don’t need or want fame. I’m genuinely attempting to create one thing constructive for folks to attach with.”

The preferred movies on Comstock’s channel are music and lyric movies. He additionally posts cooking movies, how-tos, vlogs, and movies.

Though he’s dropped down a place in comparison with 12 months in the past, he’s nonetheless gained followers and launched his new album “Sugar Papi.”

7. Taylor Swift

Taylor Alison Swift is an American music artist. She pursued musical coaching from an early age, together with performing and vocal coaching. She discovered to play the guitar at age 12.

After transferring to Nashville at age 14, Swift signed a recording contract at age 15 and rapidly went on to attain worldwide fame. She is presently on an enormous worldwide tour, which is showcasing her reputation across the globe.

She is now thought-about the reigning queen of pop, having lately gained her fourth Grammy for Greatest Album, and even has her personal educational convention known as Swiftposium.

Swift is thought for having devoted followers, which was demonstrated when online trolls targeted her utilizing improper use of AI know-how, and her followers rushed to her protection on-line.

Swift makes use of her YouTube channel for music, however has additionally posted a sequence of movies exhibiting her private life backstage.

Her rising worldwide following has meant she’s now handed each Ed Sheeran and Ariana Grande by tens of millions of subscribers.

8. Ed Sheeran

Edward Christopher Sheeran MBE is a music artist from the UK. He first joined YouTube in 2006.

Sheeran started singing at age 4 and enjoying the guitar at 11. In 2004, he independently recorded and launched his music. When he moved to London in 2008, he would busk on the streets.

In 2011, he started to achieve traction till he turned the profitable and broadly recognized artist he’s at present.

On YouTube, his channel began to take off in 2017 when he reached 10 million subscribers. Since then, his channel has escalated in reputation.

Sheeran’s channel is usually music.

9. Ariana Grande

Ariana Grande-Butera is an American music artist and actress who started her dream of a music profession at age 8.

Grande joined YouTube in 2007 and uploaded her first YouTube video, “Ain’t No Different Man.”

In 2008, Grande started performing professionally in a Broadway musical on the age of 15, and her fame grew as a TV actress.

In 2011, her cowl songs on YouTube gained the eye of her file label and resulted in her being signed as a music artist.

Grande has change into a extremely profitable music artist and principally posts music on YouTube.

10. A4

Belarusian content material creator Vladislav Andreyevich Bumaga, recognized on-line as Vlad A4 or just A4, holds the place of one of the vital widespread Russian-speaking YouTubers.

He created his channel again in 2014, with A4 being a play on his final identify, Bumaga, which means “paper.”

In 2016, he launched a video known as “24 Hours in a Trampoline Centre,” which took his subscriber depend from 200,000 to his first 1 million.

Now, with simply over 51 million subscribers, he continues to add all kinds of challenges and vlog content material that includes his mates, in addition to selling his branded merchandise.

11. JuegaGerman

Chilean Germán Alejandro Garmendia Aranis, also referred to as JuegaGerman, produces comedy movies about on a regular basis life and Let’s Play movies in Spanish.

Garmendia peaked in 2015-2017 when he had the second most-subscribed channel behind PewDiePie.

Garmendia has three channels on YouTube:

  • HolaSoyGerman, which he began first in 2011 and targeted on comedy movies about on a regular basis life.
  • HolaSoyGerman2.
  • JuegaGerman, which he began in 2013 as a Let’s Play video gaming channel.

12. Billie Eilish

American singer-songwriter Billie Eilish Pirate Baird O’Connell began her music profession at age 14.

She wrote songs together with her brother Finneas O’Connell for enjoyable and uploaded them to SoundCloud.

Finneas wrote the music “Ocean Eyes” for his band however thought it could go well with Billie’s voice higher.

It drew the eye of music trade professionals, and inside a yr, she was signed to her file label.

The “Ocean Eyes” music video was posted to her YouTube channel in 2016 and began to develop her subscribers.

She has gone on to win a variety of awards, together with the Track of the 12 months on the 2024 Grammy Awards for “What Was I Made For?” which was written for the Barbie film.

Regardless of not that includes within the high 30 most-subscribed YouTube people record, her aesthetic and lyrics have resonated with Gen Z – probably serving to to gas her meteoric rise in reputation each on-line and offline.

Why YouTubers Are Considerably Influential For On-line Entrepreneurs

Attaining a most-subscribed standing on YouTube cements you as an influencer and allows you to make severe earnings.

Not solely can YouTubers earn from advertisements on the movies, however they’re additionally in demand as model ambassadors for product placements, product opinions, and product collaborations.

Mere mentions of merchandise and types by an influencer can drive site visitors and gross sales for manufacturers.

Good influencers use the publicity to diversify into many mainstream areas of collaboration and enterprise to complement their earnings and guarantee longevity.

Very similar to top-level sports activities stars have all the time been in demand as model ambassadors, influencers can be utilized for model alignment.

This doesn’t simply apply to YouTube, both. TikTok has risen by way of reputation, with 65% of customers counting on content material creators to tell their buying choices.

Influencers who can dominate one and even each of the platforms would be the ones to observe within the coming years.

Billie Eilish cracked the highest 12 YouTube people within the final yr, however her TikTok account can also be featured within the high 30 most adopted TikTok accounts, making her dominant throughout each platforms.

Influencer advertising and marketing is helpful for on-line entrepreneurs to unfold a message and attain a audience. Influencers may be leveraged as a part of particular campaigns, or to create hype round a product or model.

Influencer advertising and marketing doesn’t must be only for the massive manufacturers; influencers with just a few thousand engaged followers will help unfold messages.

And for smaller manufacturers, elevated publicity on social media could be a main profit.

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Featured Picture: Arsenii Palivoda/Shutterstock



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