20 Superior Examples Of Social Media Advertising and marketing


Know-how makes the world appear rather a lot smaller.

Maintaining with family and friends on the opposite facet of the nation or throughout the globe not requires an costly phone name or sluggish, one-way snail mail.

As a substitute, due to the facility of social media, we will bridge distances within the blink of an eye fixed. In simply seconds, you possibly can share updates about your life or examine in with anybody with web entry.

Social media has modified how we talk and the way we devour data and leisure.

These platforms unlock a treasure trove of alternatives for savvy entrepreneurs, remodeling how manufacturers interact with their viewers and share their tales on a worldwide stage.

Why Is Social Media Advertising and marketing Essential For Manufacturers?

Social media platforms like Instagram, TikTok, X (Twitter), and Fb – amongst others – current companies with a chance to interact with an enormous viewers.

They don’t seem to be simply digital areas for socializing; they’re vibrant marketplaces.

As of 2024, the worldwide social media consumer base had soared to over 4.8 billion folks, representing an ever-expanding viewers for manufacturers – and a complete lot of potential prospects.

Social media supplies the chance for entrepreneurs to humanize their model by compelling storytelling that showcases their identification and values.

With social media advertising and marketing, manufacturers can weave their narratives, interact huge audiences with out hefty budgets, and lift consciousness and consideration for his or her firm with a broader viewers.

It’s additionally a robust instrument for constructing genuine relationships together with your goal client.

You may conduct real-time customer support, collect suggestions (each optimistic and detrimental), and construct model belief over time by interacting and interesting together with your social neighborhood throughout particular platforms.

As well as:

  • 68% of customers comply with manufacturers on social media to remain up to date about services.
  • The typical time spent on social media each day is 2 hours and 24 minutes.

The panorama of social media advertising and marketing can be shifting in the direction of extra participating content material codecs resembling brief movies, reside streams, and interactive tales.

From viral natural posts to paid show adverts that mean you can goal a extremely particular demographic, social media presents an unequalled alternative to spice up your model visibility and discover new prospects.

That mentioned, these platforms usually are not nearly inserting adverts in entrance of customers; they’re about creating conversations, constructing communities, and driving real model engagement by content material that resonates with audiences.

So, what separates the businesses who’re killing it on social media from the hundreds of others who by no means fairly appear to achieve any traction?

On this piece, we’ll take a look at some excellent methods manufacturers have leveraged fashionable social platforms to encourage your campaigns.

How To Measure Social Media Advertising and marketing Effectiveness

Earlier than we dive into the enjoyable stuff, let’s take a second to debate how one can gauge the impression of your social media advertising and marketing efforts.

The important thing to assessing the effectiveness of your social media actions lies in measuring your key efficiency indicators (KPIs).

Some KPIs you would possibly need to take into account monitoring embrace:

  • Attain: The variety of distinctive customers who see your content material. This helps you perceive the general scale of content material distribution.
  • Impressions: What number of occasions your content material was seen (no matter clicks or engagements). This might help you gauge how incessantly individuals are taking a look at your content material.
  • Engagements: Interactions together with your content material (e.g., what number of likes, shares, feedback, saves, and so forth., it acquired). This helps you perceive how participating customers are discovering your content material.
  • Conversions: How efficient your content material is at driving actions (e.g., hyperlink clicks, follows, type fills, gross sales, sign-ups, and so forth.) This helps you perceive whether or not your content material is driving in the direction of your goal-related exercise.

The KPIs you select ought to intently align together with your strategic targets.

Should you’re trying to enhance consciousness, attain, impressions, and engagement, supply helpful insights into how extensively your message is seen and whether or not it’s resonating with customers.

Should you’re centered on lead technology or direct gross sales, specializing in conversion charges will present a clearer measure of success.

Every model is totally different, which suggests they won’t solely measure success in another way however may even fluctuate through which platforms are simplest for his or her social media advertising and marketing efforts.

With this in thoughts, we’ve damaged down our examples and inspiration by platform. So, with no additional ado, let’s soar in.


1. Dove: Mission #ShowUs

When: 2019

Marketing campaign Define:

To spotlight that magnificence is available in many types, Dove launched Mission #ShowUs, a marketing campaign meant to problem stereotypes of what’s and isn’t thought-about lovely.

In collaboration with Getty Pictures and Girlgaze Photographers, Mission #ShowUs created the most important inventory picture library on the planet created by ladies – that includes all female-identifying and non-binary people.

The library featured over 5,000 images of girls from across the globe. Dove took to social media to introduce it to the world, creating video content material for YouTube and partnering with influencers to achieve traction.

The Numbers:

  • The YouTube video has generated over 33.5 million views.
  • Greater than 100,000 ladies pledged to create a extra inclusive imaginative and prescient of magnificence.
  • 900+ corporations in 40 nations downloaded 7,500+ photos from the gathering
  • The hashtag #ShowUs noticed hundreds of engagements throughout YouTube, Twitter, and Fb.

Why Did It Work?

For generations, media and promoting have offered a picture of what magnificence is. Nonetheless, this has left so many ladies feeling like they don’t seem to be represented by media and promoting.

Dove spoke on to the emotions of its audience, participating with them concerning the model’s worth and inspiring them to take pleasure in being themselves.

Strategic supply helped attain ladies worldwide.

2. BuzzFeed x Friskies: Expensive Kitten

When: 2016

Marketing campaign Define:

If there’s one factor the web loves, it’s cat movies.

Buzzfeed and Friskies tapped into this sentiment with their “Expensive Kitten” movies, through which an older home cat teaches a kitten how you can be a cat.

The Numbers:

  • The launch video has been seen on YouTube greater than 34 million occasions.
  • Twelve follow-up movies have been seen tens of millions of occasions every.
  • The marketing campaign led to viral TikTok parodies, with the hashtag #DearKitten receiving greater than 3.6 million views.

Why Did It Work?

You don’t need to have genius-level perception into the human psyche to know why this marketing campaign was so profitable.

It has cute cats and a humorous script.

3. Apple: “Examine With Me”

Screenshot from YouTube, Examine With Me feat. Storm Reid x Apple, Apple, February 2024

When: 2023

Marketing campaign Define:

Apple tried its hand on the fashionable “Study With Me” video trend in 2023 by making a 90-minute characteristic starring actress and faculty junior Storm Reid.

Within the video, Reid makes use of the Pomodoro Approach – which focuses on 25-minute research periods adopted by 5-minute breaks – to showcase a productive research routine.

The video serves as a digital research companion for viewers who’re on the lookout for that sort of content material whereas additionally highlighting the capabilities of Apple’s MacBook Air product.

The Numbers:

  • The video has generated over 18 million views on YouTube.

Why Did It Work:

Apple did what nice social media advertising and marketing usually does: It tapped right into a trending format to achieve its splendid viewers.

By tapping right into a burgeoning development amongst college students searching for digital companionship and motivation – and pairing that with Storm Reid, a recognizable determine who can be relatable for the audience – the marketing campaign struck a chord of being each genuine and useful to viewers.

On high of that, incorporating a tried-and-true research method gave the viewers a sensible takeaway to reinforce their very own research habits.

4. eBay: Modathon

When: 2023

Marketing campaign Define:

eBay wished to shift perceptions of its model and drive pleasure with an viewers of auto fanatics.

So, the model created a social media marketing campaign to faucet into the subculture of offroading by leveraging the massive stock of eBay Motors.

In a YouTube collection known as “Modathon,” the corporate partnered with YouTube creators on a mission to remodel a 1979 Bronco into an offroading powerhouse utilizing solely elements and equipment from eBay Motors.

Throughout a number of longform episodes, creators custom-made the Bronco with elements for difficult trails.

The Numbers:

The collection generated:

  • 35,000 new YouTube channel subscribers.
  • Over 8.4 million views on YouTube thus far.
  • Greater than 100 million minutes watched.
  • 6:28 minute common episode watch time.

Why Did It Work:

The Modathon problem succeeded by tapping into what drives the offroading neighborhood: a ardour for journey, customization, and modification.

By partnering with YouTube creators who embody the spirit and enthusiasm of its audience, eBay positioned itself as not only a market however a hub for inspiration and neighborhood.

The narrative collection format catered to the viewers’s choice for immersive, detailed content material, which then helped foster a stronger reference to the model.


5. Apple: The Shot on iPhone Problem

When: Ongoing (Launched in 2015)

Marketing campaign Define:

The world’s hottest smartphone producer, Apple, takes nice pleasure within the high quality of photos that may be captured on its gadgets.

To spotlight the nice photographs that it will possibly take, it launched a contest in 2015 that requested iPhone customers to “capture the little things in a big way.”

Photographers had been then invited to share their photos on Instagram and different social media websites utilizing the hashtag #ShotOniPhone.

A panel of judges then chosen 10 winners from tens of hundreds of entries, which had been then featured on Apple’s web site, the corporate’s Instagram, and on 10,000+ billboards in 25 nations.

It has since turn out to be an annual marketing campaign for the model.

The Numbers:

  • The primary spherical of the marketing campaign had greater than 6.5 billion impressions.
  • It was talked about by 24,000 influencers, with a 95% optimistic remark score.

Why Did It Work?

Consumer-generated content material (UGC) is a low-investment means for corporations to advertise their model on social media, however this isn’t the explanation for this marketing campaign’s success.

As a substitute, Shot on iPhone encourages folks to debate the marketing campaign, which intently aligns with Apple’s status for creativity, life-style, and innovation.

It inspired present customers to take part in product launches and builds a way of pleasure about being a part of the iPhone neighborhood.

Moreover, it provides iPhone customers a way of being a part of one thing cool, which everybody likes.

6. Spotify: Spotify Wrapped

Spotify WrappedScreenshot from newsroom.spotify.com, February 2024

When: Ongoing (Launched in 2019)

Marketing campaign Define:

In 2019, Spotify launched a campaign the place customers acquired a year-end round-up of their listening habits on the platform.

Utilizing personalised in-app knowledge, Spotify Wrapped provides you entry to an unique, interactive story (or, prior to now, a webpage) that reveals you particulars like:

  • Your most listened to artists, genres, and songs.
  • Your high podcasts.
  • The entire time you spent listening for the 12 months.
  • New artists you found.
  • And extra.

The information is offered in a visually interesting means that’s formatted particularly for sharing to Instagram Tales (and elsewhere) – and Spotify encourages customers to share far and huge.

Now, a number of years later, Spotify Wrapped has turn out to be an occasion that customers anticipate and speak about even forward of time.

It has developed to serve customers with new tidbits of data – resembling what worldwide metropolis you’re aligned with primarily based in your listening habits – and has succeeded at making a tentpole social media advertising and marketing second.

The Numbers:

  • In 2022, 156 million customers engaged with Wrapped.
  • In 2021, that quantity was reportedly 120 million.
  • There have been 425 million Tweets about Spotify Wrapped within the first three days after its launch in 2022.

Why Did It Work?

Spotify combines two huge psychological triggers on this marketing campaign: personalization and worry of lacking out (FOMO).

The app supplies a personalised story for every consumer. You may see how your music style developed by the years and what songs accompanied you in your life. The visualizations and gamification make it tremendous participating and seize folks’s consideration.

By enabling and inspiring sharing on social media, Spotify amplifies the marketing campaign’s attain. It creates a way of neighborhood through which customers need to share their outcomes with others – and see the place they differ from their associates.

Folks naturally wished to indicate off their highlights to their associates, thus making extra folks keen to do that expertise.

7.  Freeform: Merciless Summer time Influencer Nostalgia Marketing campaign

When: 2023

Marketing campaign Define:

After record-breaking viewership of season one among “Merciless Summer time,” Freeform wanted to reignite curiosity within the present’s second season.

So, the model put collectively a social media marketing campaign constructed round a basic tactic: nostalgia.

Collaborating with six fashionable Instagram meme accounts and reversion influencers like Lance Bass and Mario Lopez, the community leveraged ’90s nostalgia to create buzz across the new anthology format of Merciless Summer time.

The Numbers:

  • The marketing campaign garnered a complete attain of over 22 million and three.7 million natural impressions.
  • A high put up by ThirtyAF achieved a 6.5% engagement charge.
  • The model noticed a unanimously optimistic sentiment from followers who expressed pleasure for the brand new season.

Why Did It Work?

Nostalgia has confirmed itself to be a particularly highly effective advertising and marketing tactic – and that’s very true on social media.

Freeform’s marketing campaign leveraged the facility of nostalgia advertising and marketing – and its viewers’s love for the ’90s – to drive spectacular social media engagement.

Moreover, partnering with trusted social media influencers additional amplified the impression of the marketing campaign.

This revolutionary method – mixed with the thrill for brand new tales – led to a universally optimistic reception, proving {that a} well-curated throwback theme can successfully drum up anticipation and broaden viewer curiosity.

8. Hulu Originals: Solely Murders In The Constructing

When: 2021

Marketing campaign Define:

In a strategic transfer to captivate audiences and announce the primary season of “Solely Murders within the Constructing,” Hulu partnered with Residence Brew Company to craft an Instagram marketing campaign that mirrored the mysterious tones of the present itself.

The technique centered round remodeling the Instagram feed into an extension of the present’s universe, full with an in depth mosaic of the fictional Arconia constructing.

The marketing campaign additionally highlighted the star-studded solid of Steve Martin, Martin Quick, and Selena Gomez by character spotlights that launched and teased the evolving dynamics between the primary characters to interactively immerse followers within the collection’ homicide thriller.

Unique movies and video games had been designed to spark curiosity and hypothesis amongst followers with out revealing an excessive amount of, sustaining the suspense that’s the lifeblood of any whodunit.

The Numbers:

  • The @onlymurdershulu Instagram account shortly grew to 116,000 followers.
  • Consequently, the present launched as Hulu’s “Most-Watched Comedy Premiere in Hulu Historical past” and the most-watched Hulu Unique comedy on premiere day.

Why Did It Work?

Hulu Originals did a lot of issues proper right here.

Firstly, it leveraged Instagram to increase the story world of the collection and interact followers on a platform the place they’re already lively and invested.

The model made use of the present’s appreciable star energy to activate a broad fan base throughout totally different demographics and generate pleasure and curiosity.

By introducing an immersive social media expertise that centered on thriller and teasing parts of the present piece-by-piece, Hulu Originals expanded the present’s narrative past the display, heightened anticipation, and invited social media followers to hitch in on the enjoyable.

This holistic method not solely solidified the present’s on-line presence but additionally performed an important function in driving its record-breaking viewership on Hulu, demonstrating the facility of social media in amplifying tv narratives

9.  Bobbie: @Bobbie Instagram Deal with

When: 2023

Marketing campaign Define:

Bobbie, a child method model, is on a mission to reshape societal perceptions round toddler diet.

In 2023, the model set out with an goal to leverage Instagram to domesticate a supportive, numerous neighborhood for contemporary mother and father.

Central to the model’s mission was to make the tumultuous first 12 months of parenting much less daunting by utilizing Instagram to bond over shared experiences throughout the first 12 months of parenthood and assist mother and father really feel much less alone.

To take action, the model centered on exhibiting the true, parent-driven group behind the scenes at Bobbie, telling the highly effective tales of challenges actual Bobbie mother and father face (resembling infertility and systemic injustices in maternal care). It even responded with real-time help, resembling Uber-delivered method to Instagram followers experiencing emergencies.

The Numbers:

  • Complete engagements elevated to 307,000 – a 338% soar from the earlier 12 months.
  • Elevated complete impressions to 162 million – a 334% soar from the earlier 12 months.
  • Followers grew to 113,000 – a 37% rise from the 12 months beforehand.

Why Did It Work?

Bobbie’s technique resonated deeply with its viewers by specializing in authenticity.

By brazenly addressing the complexities of parenting, providing tangible help, and spotlighting actual tales, Bobbie not solely fostered a neighborhood but additionally positioned itself as a model that really understands and advocates for its prospects’ wants.

Along with enhancing its social metrics, the hands-on method and dedication to addressing systemic challenges in parenthood – coupled with strategic storytelling and neighborhood engagement – additionally solidified the model as a frontrunner in championing the well-being of oldsters and youngsters alike.


10. BuzzFeed: Tasty

When: 2016

Marketing campaign Define:

You’ve in all probability seen these quick and easy recipe videos popping up throughout your Fb information feed.

BuzzFeed’s Tasty movies are primarily cooking reveals for the social media technology.

These movies, sometimes lasting lower than two minutes, ship on-trend recipes to a extremely engaged viewers.

The Numbers:

  • Practically 15 months after launching, Tasty revealed 2,000 recipe movies, giving the model a gentle stream of recent content material.
  • Movies reached round 500 million customers month-to-month.
  • The model has over 105 million Fb followers.

Why Did It Work?

For starters, there’s the content material.

Tasty tapped into the inherent shareability of meals content material and the truth that virtually everybody can relate to meals – it has a spot in all of our lives.

However extra importantly, Tasty and Correct Tasty have exploded on Fb as a result of the content material is tailored for that platform.

The group at BuzzFeed clearly noticed video traits on Fb and jumped whereas the time was ripe.

By producing high-quality, visually interesting movies that customers might simply replicate at house, Tasty not solely entertained but additionally offered worth, making it a go-to useful resource for culinary inspiration.

The movies are optimized for Fb’s autoplay characteristic, which begins taking part in movies with out the sound on.

You don’t want sound to see, for instance, a 45-second information to creating a cheese-stuffed pizza pretzel.

11.  Planet Health: Residence Work-Ins

When: 2020

Marketing campaign Define:

In 2020, with the world grappling with lockdowns and gymnasium closures, Planet Health got down to leverage Fb to revolutionize house health.

As many people scaled again our bodily exercise so as to shelter in place, Planet Health launched “The Home Work-In” collection.

This revolutionary marketing campaign remodeled Fb Reside right into a digital gymnasium, providing free, each day reside exercises to encourage folks globally.

To make it occur, the corporate outfitted trainers throughout the nation with the mandatory tech to broadcast from their houses. These periods featured skilled trainers, celebrities, and athletes, guaranteeing selection and broad enchantment.

The Numbers:

  • Over 373 million complete marketing campaign impressions.
  • Considered by over 208 million folks throughout 37 nations.
  • Improve the common watch time of Planet Health video content material by 200%.
  • Drove over 4.3 million new Fb followers.

Why Did It Work?

Planet Health’s Residence Work-In marketing campaign brilliantly tapped into the wants of a worldwide viewers confined to their houses, craving motion and neighborhood.

By leveraging Fb Reside, it offered real-time, interactive health options that had been accessible and free, breaking down boundaries to train.

The strategic use of celebrities and athletes added star energy, whereas the short launch simply days after widespread closures highlighted the model’s agility and dedication to its members.

X (Previously Twitter)

12. Nickelodeon: A Message From Steve – Blue’s Clues twenty fifth Anniversary

Message from SteveScreenshot from X (Twitter), February 2024

When: 2021

Marketing campaign Define:

To rejoice the twenty fifth anniversary of “Blue’s Clues,” Nickelodeon determined to make use of X (Twitter) to reconnect with the now-adult viewers who had cherished the present as kids.

The technique was to evoke nostalgia and heat by reminding them of the timeless bond they shared with the present, utilizing a particular message from the unique host, Steve.

The centerpiece of the celebration was a “Message From Steve,” a video the place Steve immediately addressed the viewers after a long time.

The script, developed in shut collaboration with Steve, touched on common themes of maturity, resembling jobs, households, and pupil loans, whereas additionally acknowledging the expansion and journeys of the viewers since they final met Steve.

Through the use of X (Twitter) because the distribution platform, Nickelodeon strategically featured Steve’s message in an space the place it knew the dialog would flourish.

The Numbers:

  • Steve’s messaging turned a viral sensation, garnering:
    • Over 40 million views.
    • Near 800,000 retweets.
    • 2 million likes.
    • Over 222 million impressions and 18 million engagements.
  • It was essentially the most participating tweet of all time for any ViacomCBS account.
  • Blue’s Clues and Steve had been a trending matter on social media for a number of days, with followers sharing their emotional reactions, reminiscences, and extra.
  • Celebrities, resembling Seth Rogen and Blake Energetic, and types like XBOX and JCPenney engaged with the tweet.

Why Did It Work?

Steve’s return tapped right into a deep nicely of nostalgia, which (as we’ve mentioned above) is a robust instrument for participating social media content material.

It inspired and allowed folks to reconnect with childhood reminiscences, and the sincerity of the message resonated with social media audiences everywhere in the world.

By addressing the shared experiences of rising up and acknowledging the challenges of maturity, the marketing campaign fostered a robust sense of neighborhood amongst viewers.

13. Busch: #PassMeABusch

When: 2022

Marketing campaign Define:

Busch Gentle had an bold objective: to dominate social media conversations on Nationwide Beer Day by making Busch Gentle essentially the most talked-about beer model.

So as to try this, it mobilized its passionate fanbase on X (Twitter) by turning April 7, 2022 right into a celebration of beer, which was fueled by beneficiant beer cash giveaways.

The model requested followers to share why they deserved to rejoice National Beer Day with Busch Light, promising $10,000 in beer cash through CashApp for essentially the most compelling causes.

All through the day, it supplied numerous giveaway quantities and “energy hours” to take care of pleasure and participation.

This led to followers sharing their distinctive, humorous, and typically poignant causes for deserving a share of the beer cash, producing widespread buzz and engagement.

The Numbers:

  • Bush Gentle turned the No. 1 topic on X (Twitter) for Nationwide Beer Day.
  • The model achieved:
    • Over 40,000 social mentions.
    • 1.7 million impressions.
    • Practically 3,000 new followers.
  • The #PassMeABusch hashtag gained the corporate hundreds of recent followers.
  • One of many greatest development days Anheuser-Busch ever noticed on Twitter.

Why Did It Work?

The marketing campaign’s genius lay in its simplicity and direct enchantment to the viewers’s love for beer and the model.

By providing tangible rewards to followers, Busch Gentle created a way of pleasure that resonated throughout X (Twitter), and offered sturdy incentive for engagement.

In spite of everything, individuals are more likely to interact in the event that they imagine they could get one thing out of it!

The combo of humor, relatability, and the joys of probably profitable beer cash incentivized folks to rejoice and interact, propelling Busch Gentle to unprecedented social media prominence on Nationwide Beer Day.

14. Planters: The Loss of life Of Mr. Peanut – #RIPPeanut

When: 2020

Marketing campaign Define:

Maybe one of the crucial weird social media campaigns: the beloved mascot of Planters snack meals firm died originally of January 2020.

His loss of life was announced with a tweet and later defined in a video ad posted to YouTube. The model defined that Mr. Peanut had sacrificed his life to avoid wasting his industrial co-stars, Matt Walsh and Wesley Snipes.

Planters invited followers to mourn the loss utilizing the #RIPPeanut hashtag (which might additionally win them snacks).

The manufacturers and common social media customers alike performed together with the marketing campaign, and it even obtained a point out on SNL.

The marketing campaign was impressed by the response to superstar deaths on social media. It aimed to repeat the identical stage of engagement that Tony Stark’s loss of life brought about in “Avengers: Endgame.”

Later, Mr. Peanut was reborn as a Child Nut and now fortunately tweets from the Peanut Jr. account.

The Numbers:

  • The tweet asserting the loss of life of Mr. Peanut has gathered 42,000 retweets.
  • It generated a rise of 24,000 followers for the @MrPeanut Twitter account.

Why Did It Work?

The marketing campaign’s success hinged on its sheer audacity and the playful engagement with a subject as somber as loss of life, offered in a means that was each humorous and fascinating.

The premise was so surprising and so wild that it instantly piqued the curiosity of customers throughout X (Twitter) and shortly turned a meme.

By tapping into meme tradition and inspiring the participation of different customers and types, Planters created a viral phenomenon that transcended conventional advertising and marketing campaigns.

Many comedians and humorous Twitter personalities jumped into the dialog, making jokes about Mr Peanut’s loss of life – and different manufacturers like Snickers, Crocs, and extra joined in.

Planters did an distinctive job of taking the unusual humor of the platform on the time, and placing that to make use of in an interactive and emotional rollercoaster that demonstrated the facility of artistic storytelling and neighborhood engagement.


15. P&G: #DistanceDance

When: 2020

Marketing campaign Define:

Created through the pandemic (seeing a development right here?), Proctor and Gamble took to TikTok with a marketing campaign designed to encourage social distancing.

Underneath the hashtag #DistanceDance, the corporate teamed up with social media and former aggressive dancer Charli D’Amelio to assist sluggish the unfold of the coronavirus.

For the primary 3 million movies posted to the short-form video apps, P&G donated to Feeding America and Matthew 25 Ministries.

The Numbers:

  • The hashtag has impressed greater than 2.3 million posts thus far.
  • Charli D’Amelio’s video acquired virtually 7 million likes and had greater than 135,000 feedback.

Why Did It Work?

Recognizing that to achieve a youthful viewers, it wanted to achieve them on their platform of selection, P&G jumped absolutely into this TikTok marketing campaign.

Partnering with a longtime influencer helped the corporate attain an viewers it could in any other case have struggled to attach with.

The give-back part additionally created a feel-good cause to take part within the hashtag problem.

16. Chipotle Mexican Grill: Chipotle x Corn Child

When: 2023

Marketing campaign Define:

When an interview that includes 7-year-old Tariq (a.ok.a. Corn Child) expressing his love for corn captured TikTok’s coronary heart and went viral, Chipotle noticed a chance to leap into the dialog – and spotlight its roasted chili-corn salsa.

Seemingly in a single day, Chipotle jumped on the development and orchestrated a collaboration with Corn Kid, making a video of him having fun with his favourite corn salsa burrito bowl at Chipotle.

The Numbers:

  • The TikTok generated:
    • Over 59.6 million views.
    • Over 266,500 shares.
    • Over 9.3 million likes.
  • Practically 13 million engagements throughout platforms.
  • Over 110 million video views throughout platforms.
  • Over 1.1 billion PR impressions from 768 tales.

Why Did It Work?

The partnership allowed Chipotle to enter a cultural TikTok dialog because it was unfolding in a means that felt genuine and memorable.

By being the primary model to accomplice with Corn Child, Chipotle set itself other than the competitors and located a novel solution to spotlight its product.

The marketing campaign’s success additionally stemmed from its fast response to a fleeting cultural second, showcasing Chipotle’s agility in content material creation and talent to authentically interact with Gen Z.

The intelligent use of real-time tradition combined with Chipotle’s narrative round recent elements resonated nicely with audiences, because it confirmed the model actually walks the stroll.

17.  State Farm: Jake Will get Social

When: 2022

Marketing campaign Define:

So as to attain the subsequent technology of customers, State Farm launched a TikTok marketing campaign round its iconic “Jake from State Farm” character.

To take action, it made Jake a content material creator on TikTok, having him take part in fashionable challenges and traits, and accomplice with recognizable influencers and celebrities on the platform.

The Numbers:

  • Grew the Jake from State Farm TikTok web page to 640,000 followers in 2022.
  • The profile generated 1.75 million likes and 11.7 million natural views.
  • Achieved a 14.5% common engagement charge on owned movies.

Why Did It Work?

State Farm efficiently built-in Jake into the TikTok setting in an genuine means by creating participating, community-driven content material.

By specializing in artistic challenges, partnerships with fashionable TikTok creators and celebrities, and real interactions with different TikTok customers, State Farm went past the standard company presence on social and constructed actual connections with folks.

On a platform that values novelty and authenticity, State Farm’s adaptability and a focus to traits enabled it to put a stable basis for future engagement with Gen Z customers.

18.  FOX Leisure: Particular Forces: World’s Hardest Take a look at TikTok Problem

When: 2022

Marketing campaign Define:

Right here’s a enjoyable one.

On this instance, FOX Leisure launched a model new augmented actuality (AR) impediment course problem on TikTok to advertise the upcoming season of “Particular Forces: World’s Hardest Take a look at.”

Designed to mirror the present’s concentrate on overcoming bodily and psychological boundaries, users participated in the challenge by making an attempt to finish a 2-minute AR course utilizing push-ups and planks.

The Numbers:

  • The AR expertise collected over half a billion views.
  • It additionally generated 42 million likes and a pair of million shares, placing FOX Leisure within the high 1% of impact creators on TikTok.

Why Did It Work?

The AR problem leveraged a novel functionality of the TikTok platform to create one thing that was each interactive and immersive for customers.

It additionally made sense for the model to supply, because it aligned intently with the present’s themes.

Whether or not or not you knew concerning the present beforehand, you could possibly benefit from the thrilling AR problem – and develop an consciousness of the present within the meantime.

The success of this marketing campaign underscores the facility of artistic content material methods that leverage rising applied sciences to attach with audiences in significant and memorable methods.


19. Harvard Enterprise Evaluate: Particular Protection: Coronavirus

When: 2020

Marketing campaign Define:

As a result of it’s so generally used as knowledgeable networking website, it’s simple to overlook that LinkedIn is a social media platform similar to Fb or YouTube.

Harvard Business Review acknowledged it might fill a helpful function through the top of the pandemic by providing assets concerning the coronavirus.

Gathering many assets in a single handy place, it offered a reputable supply of data at a time when misinformation was operating rampant.

The particular protection included details about creating work-from-home insurance policies, responding to new variants, and serving to discover a new regular.

The Numbers

  • The HBR has over 14 million followers, a lot of whom benefited from this data.

Why Did It Work?

From fears of microchipping to governmental conspiracies, the sheer quantity of outright false details about COVID-19 was staggering.

On high of this, this was uncharted territory for companies of every kind.

Leveraging the credibility of its father or mother establishment, HBR offered high quality, factual recommendation for coping with all kinds of pandemic-related points.

20.  Verizon: #NotDone

Verizon #NotDone CampaignScreenshot from YouTube, #NotDone, Verizon, February 2024

When: 2020

Marketing campaign Define:

In 2020, we noticed the a centesimal anniversary of girls profitable the best to vote.

To mark the event, Verizon launched the Future Fund, dedicating $5 million to nurture rising feminine expertise in know-how and leisure.

Then, the model leveraged LinkedIn to creatively begin a dialog concerning the historic underrepresentation of girls and the roots of gender bias by creating posthumous LinkedIn profiles for pioneering ladies from historical past – resembling Ada Lovelace, Dorothy Lavinia Brown, Chien-Shiung Wu, and extra.

The marketing campaign was designed to remind others that – till there are extra ladies in tech and leisure – we’re #NotDone.

The Numbers:

  • Created posthumous LinkedIn profiles for the first time ever.
  • Engaged over 7 million customers with none paid promotion.

Why Did It Work?

By leveraging LinkedIn to reintroduce historic figures to the fashionable job market, Verizon not solely paid homage to their contributions but additionally starkly highlighted the model’s messaging and values across the ongoing wrestle for gender equality.

The platform was an efficient selection for reaching professionals in decision-making roles inside tech and leisure, and the format Verizon selected was inherently buzzy, participating, and by no means seen earlier than.

Key Takeaway

Reflecting on the examples we’ve coated right here, it’s price noting how totally different all of them are; they run the gamut of platforms, audiences, techniques, and messaging.

However one factor that does tie these manufacturers collectively is that this: All of them discovered revolutionary methods to enchantment to their targets and supply actual worth to folks.

From Instagram to TikTok, these campaigns show the facility of connecting with audiences in significant and surprising methods.

The lesson for manufacturers is to maintain pushing the boundaries of engagement by providing worth and relevance that resonates with their viewers.

Embrace the problem, and maybe your marketing campaign would be the subsequent to encourage and captivate – and subsequent 12 months, you would possibly even be featured on this listing.

Extra Sources:

Featured Picture: metamorworks/Shutterstock


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