About Us & Contact Pages Not Necessary?

Google’s John Mueller answered a query about whether or not it’s true that including a “contact web page” and/or and “about web page” was a good suggestion as a result of it’s necessary to Google. Mueller checked round and stated why the contact and about us pages had been helpful.

Wants To Persuade Firm To Add Contact & About Us Pages

@jaclynbrandt tweeted a query to John Mueller, explaining that they had been making an attempt to persuade the corporate they labored for that including contact and about us pages and wanted an announcement or info to indicate them why they need to add these pages.

They tweeted:

“@JohnMu I’m making an attempt to persuade my firm so as to add a contact us and/or about us web page to our web site. We’re a web-based listing/weblog for a distinct segment sport (however run by a ecommerce firm in that sport). Do you might have any ideas I can current to them as to why it’s necessary?”

John Mueller requested if it was as a result of they wished suggestions from customers and advised that they verify with their customers.

The particular person asking the query responded that they wished to do it as a result of they heard it’s necessary to Google that an organization have these pages.

They tweeted:

“Nope! No want for suggestions (there are different methods to do that). I’ve simply heard it’s necessary to Google – however I can’t discover any documentation on this.”

And added:

“And sure I do know I mustn’t do something simply because Google needs it – I usually keep away from that and simply attempt to be useful. However I’ve heard this can be a make or break rule.”

Are Contact & About Us Pages Necessary To Google?

It’s not an unreasonable query to ask if an about us or contact web page is necessary. Google’s High quality Raters Tips particularly inform raters that it ought to be clear who’s answerable for the web site.

The rules (PDF) clarify on web page 25:

“In figuring out web page high quality, Raters should contemplate EEAT:

The primary-hand expertise of the creator.

The experience of the creator.

The authoritativeness of the creator, the principle content material itself and the web site.”

The entire above issues can’t be confirmed by the standard raters if there isn’t a documentation on the webpage about who’s answerable for the web site, which is info that may very well be discovered on an about web page.

The web page high quality part continues:

“Raters decide a web page high quality ranking by:

…Reviewing the data accessible in regards to the web site and its creator: It ought to be clear who’s answerable for the web site and who created the content material on the web page, even when by way of an alias or username.”

Figuring out who’s answerable for a webpage is simpler when there’s an about web page that explains who’re the individuals answerable for the web site and why website guests ought to belief them. That is info that’s, for the needs of ranking web sites, instantly linked to E-E-A-T within the high quality raters tips.

John Mueller Solutions The Query

Mueller responded to the query as as to if having a contact and about us web page is a make or break rule at Google and that it’s necessary to have these pages on an internet site.

He tweeted his response:

“I can consider good causes for some websites to have these sorts of pages, however, after double-checking, there’s nothing in our search developer documentation that means that is wanted.”

About Us & Contact Pages

There’s loads of issues that individuals really feel are “necessary to Google” that basically aren’t necessary. For instance, recipe bloggers have lengthy understood that having a lot of content material is necessary for rating in Google. Even recipe blogger SEOs insisted on this to me – although there isn’t a documentation or Googler assertion that confirms that.

And the fact is that the size of content material will not be a rating issue or an affect on rating, it merely doesn’t matter to Google. The one factor that issues is that if it’s helpful or useful and affords an excellent and satisfying expertise for customers.

Equally the factor about contact and about us pages is that Google doesn’t care about these both, they’re not “necessary” to Google or required.

However they’re necessary if you wish to talk to website guests that the individuals answerable for the positioning aren’t associates with zero experience. Even for the sake of conversions, getting individuals to return to the positioning to click on on adverts or purchase extra stuff, it’s necessary to earn their belief and confidence.

So if an organization wants convincing then possibly the argument that it’ll aid you make more cash is likely to be an excellent argument as any as a result of if individuals are shopping for extra stuff, clicking on affiliate adverts or rising advert impressions then that’s an indication that individuals belief the positioning as nicely.

The consumer expertise is a money-earning-thing and it might have a downstream impact however that’s not a direct factor, even when it’s necessary to the standard raters.

Featured Picture by Shutterstock/Dean Drobot