Journalism to PR to Advertising and marketing to Sports activities


In a world the place PR and content material advertising is crucial to search engine optimization, the sports activities trade can result in some learnings for anybody within the digital advertising subject.

Karina Barriga Albring of FIFA joins me on the SEJ Present to debate the world of sports activities growth and sports activities advertising. She shares her journey from conventional journalism to PR and advertising.

Check out how sports activities can present some priceless advertising insights and the way advertising can profit from sports activities too.

We all know how passionate persons are a couple of sport, whether or not soccer, soccer, or basketball. Individuals generally have an irrational attachment to this exercise, myself included. We don’t use our minds after we course of a sport. The fan base shouldn’t be one thing rational. So when you will have such an attachment to one thing. The emotional connection is so robust that, in fact, manufacturers will need to be concerned. Sports activities advertising is tagging alongside to the immense love, attachment, and relationship now we have for sports activities. –Karina Barriga Albring, 11:44

We’re going to start out seeing manufacturers align with athletes whose message and on-line persona align with the values that the model needs to unfold. –Karina Barriga Albring, 24:31

Manufacturers wish to have ambassadors who’re relatable and who’re actual folks. So in case you are an athlete who enjoys theater, go to the theater and become involved in area people actions. Attempt to determine the opposite passions that you’ve. All of that helps you construct your persona. Make folks discover you extra relatable and likable, which can translate into manufacturers desirous to work with you. –Karina Barriga Albring, 30:30

[00:00] – About Karina.
[03:40] – How working with different industries helped her in sports activities.
[06:57] – What PR is all about.
[10:54] – What’s Sports activities Advertising and marketing?
[16:12] – To what extent is licensing part of Sports activities Advertising and marketing?
[19:14] – The significance of non-public branding in Sports activities Advertising and marketing.
[27:26] – Alternatives for athletes to construct their model.
[33:28] – Sports activities Advertising and marketing ideas that may be utilized to advertising.

Assets talked about:

Within the time that we’re residing in, we’re now not competing for an viewers. We’re not solely
competing with our direct opponents however for the eye of the viewers. You’re competing for folks’s instances. So in case you are attempting to get one in every of your followers’ consideration, you’re competing with the music they hearken to. You’re additionally competing with Spotify and so many alternative issues. Lately that’s one thing that we want to consider after we analyze our methods and our positioning. It’s not solely about our direct opponents however about who our viewers is giving their time and curiosity to. –Karina Barriga Albring, 48:29

In web site growth or search engine optimization, it’s at all times good to test what your important competitor is doing and your smaller competitors. And it’s at all times nice to have a “facet venture” to experiment with. However, in fact, you could be unable to do it in your firm’s web site. Nonetheless, the power to have some facet venture after which flip it right into a enterprise case after which pitch the power to do it in your firm’s web site may be useful. –Loren Baker, 47:23

The primary factor is knowing the viewers. Who’re you attempting to achieve, after which determine the very best channels to achieve that viewers? With influencers and content material creators on-line, after we take into consideration PR, we don’t solely take into consideration conventional media. We take into consideration anybody with a platform to make your message widespread.–Karina Barriga Albring, 8:27

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Join with Karina Viviana Barriga

Karina loves constructing lasting relationships with folks, utilizing the sport of soccer as her prime alternative.

Her ardour for sports activities and experience in journalism, public relations, and advertising assist her develop athletes and companies side-by-side by means of dynamic enterprise fashions.

With an MBA devoted to Soccer Industries already underneath her belt mixed with bi/multicultural expertise throughout the trade, Karina is able to make important modifications on this ballgame!

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