The 30 Finest Touchdown Web page Examples Of 2023


On the earth of digital advertising, touchdown pages are certainly one of your strongest instruments for changing clients.

A thoughtfully constructed and well-designed touchdown web page can imply the distinction between an internet site customer simply trying out your organization and turning into a loyal buyer.

And that significance can’t be overstated.

On this article, we’ll contact on what touchdown pages are and find out how to optimize them earlier than taking a look at 30 examples of well-crafted touchdown pages from varied manufacturers.

What Is A Touchdown Web page?

A touchdown web page is extra than simply any outdated webpage – it’s a web page that’s designed to guide guests to take a selected motion.

This may very well be something from making a purchase order to signing up for a membership, downloading a information, or getting a quote from your small business.

Touchdown pages search to supply the appropriate info succinctly and take away any undesirable distractions in order that the probability of web site guests taking the specified motion is elevated.

Optimizing Your Touchdown Web page

So, what goes into creating an efficient touchdown web page?

In the event you’re excited about constructing a touchdown web page, the excellent news is that you need to use many various ways to optimize your touchdown web page.

Usually talking, you wish to create a easy, mobile-friendly web page that speaks on to the goal you wish to attain. However on the subject of the content material, listed here are only a few efficient methods to leverage:

  • Sturdy headline and physique copy: Your headline is commonly the very first thing a consumer sees once they arrive at your touchdown web page. It’s best to be certain it resonates along with your audience, and that any surrounding copy supplies the appropriate context, highlights your distinctive worth proposition, and sells by way of the message.
  • Participating, cohesive visuals: In the case of touchdown pages, visuals actually matter. They may help additional emphasize your worth prop, in addition to assist talk your model voice to web site guests. Be strategic about what visuals you employ and the place. Movies and pictures needs to be prime quality and fascinating, and take into consideration how you need to use animated and illustrated belongings to point out, not inform. Additionally, be considerate about your use of shade and the way the web page’s shade palette can elicit the response you need from guests.
  • Compelling name to motion (CTA): Each touchdown web page has a CTA, and that is the motion you need your customer to take. Yours needs to be positioned prominently on the web page, and leverage action-oriented language to persuade your guests to make a transfer.
  • Social proof: Constructing belief will be essential in changing clients, however typically you solely have a small window wherein to take action. Together with belief indicators corresponding to buyer or associate logos, buyer evaluations, and even testimonials can successfully set up belief shortly.

As I mentioned, these are only a few of the various ways and techniques that go into constructing an efficient touchdown web page. There’s way more the place that got here from.

And there are additionally a ton of Search engine optimisation-specific tips that go into ensuring your web page ranks. We cowl them on this article: How To Make The Proper Touchdown Web page Rank: A Full Search engine optimisation Guidelines.

30 Examples Of Nice Touchdown Pages In 2023

1. Netflix

Netflix landing pageScreenshot from Netflix, August 2023

Let’s begin with a exceptional homepage from a family identify: Netflix.

The streaming large’s landing page is brief, candy, and simple, together with solely the required particulars.

It makes it extraordinarily straightforward for customers to finish the objective of the web page: coming into their e mail deal with to get began with a Netflix membership.

Why It Works:

  • A single area type above the web page fold makes getting began with Netflix look like a breeze.
  • The copy is succinct, states the model’s worth proposition, and makes it clear you possibly can cancel anytime.
  • It consists of particulars on fundamental pricing upfront so customers don’t need to go down a rabbit gap to seek out it.

2. GitHub

GitHub landing pageScreenshot from GitHub, August 2023

GitHub is a web-based platform that enables builders to “construct, scale, and ship safe software program,” – so it’s no shock that the corporate is aware of a factor or two about constructing an ideal web site.

Its “GitHub for enterprises” touchdown web page is a good instance of a touchdown web page that’s visually beautiful but in addition efficient, offering as a lot info as doable to assist the consumer convert.

Why It Works:

  • Stark visuals with a darkish background and massive, white textual content that stands out.
  • Copy above the fold is temporary and designed to focus on the options customers will care about most.
  • Proof factors are included all through, with buyer logos and quotes.
  • Two CTAs cater to several types of guests – those that wish to begin a free trial and those that wish to contact Gross sales to study extra.

3. Blue Apron

Blue Apron landing pageScreenshot from Blue Apron, August 2023

Blue Apron is a house meal planning and supply firm that gives varied completely different subscription plans to its clients.

The objective of this landing page is to encourage guests to view the plans to seek out out which most closely fits their wants – and it does this very successfully.

Why It Works:

  • It’s visually vibrant and clear, and makes use of high quality pictures to showcase its product.
  • Copy successfully communicates the model’s big selection of meal choices and the truth that it caters to many various life-style and shopper preferences. It reiterates the core worth props of worth and comfort.
  • The identical CTA is repeated all through the web page, giving guests an incentive to click on by way of.
  • Does a great job of highlighting key model and product attributes with out being overly lengthy.

4. Mailchimp

Mailchimp landing pageScreenshot from Mailchimp, August 2023

Electronic mail and advertising automation platform Mailchimp has developed a popularity for robust B2B advertising – and its “Grow with Mailchimp” touchdown web page is simply one other instance of the corporate’s savvy.

The web page, which is designed to encourage guests to Signal Up for a Mailchimp account, immediately catches your eye with its vibrant colours and poppy visuals.

It immediately tells you what you are able to do with Mailchimp, after which explains how its merchandise may help rising companies.

Why It Works:

  • Easy, clear CTA above the fold.
  • Vibrant colours and enjoyable visuals seize the consumer’s consideration, showcase the product’s capabilities, and create a optimistic model affiliation. The usage of visuals right here actually provides a way of what Mailchimp is like as a model.
  • Sturdy worth prop that makes it clear who the goal is for, why you need to use it, and what number of different manufacturers are already on board.

5. Muzzle

Muzzle landing pageScreenshot from Muzzle, August 2023

Muzzle describes itself as “a easy Mac app to silence embarrassing notifications whereas screensharing.” And even for those who didn’t take that replicate in, its touchdown web page does an unbelievable job of convincing you to obtain the product.

Once you land on, you see the model’s brand, the temporary product description, and a giant clickable Obtain CTA.

However your consideration is shortly drawn to the animated notifications that begin stacking up in your display, displaying embarrassing messages – the type you’ll positively not need popping up in a piece name.

Why It Works:

  • The web page makes use of humor in a intelligent and helpful approach to illustrate the product’s use case.
  • From a visible standpoint, the web page is discreet, with muted greys, which maintain it from turning into overwhelming and assist draw consideration to the animated notifications.
  • The CTA button is huge, centered, and clear, standing out with a pop of shade.


monday landing pageScreenshot from, August 2023

In the event you’re a marketer trying to enhance your staff’s undertaking administration capabilities, you would possibly end up on the monday work management for marketing touchdown web page.

Designed to focus on how the monday work administration product can profit advertising groups particularly, we like this touchdown web page for a few causes, which we’ll spotlight beneath.

Why It Works:

  • It’s interactive. The web page doesn’t simply converse to the consumer, but in addition asks them to pick out what they wish to work on, offering quite a lot of completely different packing containers that they will verify earlier than clicking the “Get began” CTA button.
  • It’s minimalist, with clear branding and a white background – so the large, daring, black copy stands out. This web page is for advertising and artistic groups, so the phrases “advertising and artistic” are delineated in purple, which helps customers know they’re in the appropriate place.
  • It tells you what the product does and addresses the varied particular ache factors of its viewers.


STEEZY landing page

Screenshot from STEEZY, August 2023In search of a brand new passion? Why not study to bounce? STEEZY Studio is an internet studying platform that enables clients to take dance lessons from dwelling. Its lessons present step-by-step directions for individuals in any respect ranges in order that they will study the strikes at their very own tempo.

And for those who’re not satisfied but, the STEEZY homepage would possibly do it for you.

Why It Works:

  • Guests to the web page are instantly met with looping video examples of the product itself: clips from on-line dance lessons. They appear enjoyable and thrilling, and present side-by-side clips of the lessons themselves alongside individuals dancing alongside at dwelling, displaying customers what they might obtain with the product.
  • You’re additionally immediately met with a product promise in huge capital letters: “REACH YOUR DANCE GOALS.” And subsequent to the video examples, you begin believing that you may do exactly that!
  • CTA is evident, and the copy highlights the truth that STEEZY has over 1500+ on-line lessons and packages to select from.
  • Social proof can be included above the fold with logos from well-known publications the place the corporate has been featured.

8. Dropbox

Dropbox landing pageScreenshot from Dropbox, August 2023

There are various completely different causes individuals would want a file internet hosting service like Dropbox, and this touchdown web page focuses on the way it helps freelancers and groups work collectively on-line.

That’s clear from the hero copy that drives dwelling how Dropbox provides you all the things you want, multi functional place.

The sub-copy speaks to the completely different merchandise and options Dropbox presents and the way they’ll “make your work and life less complicated.”

In the meantime, guests can see a enjoyable animation that exhibits how the product works in easy phrases – and the web page even consists of detailed pricing info.

Why It Works:

  • Enjoyable, animated visuals that showcase the overall circulation of the product.
  • Large, clear CTA that makes it clear customers can attempt the product totally free.
  • Interactive pricing part that enables guests to match completely different product tiers and discover the appropriate choice for them.

9. Apple Arcade

Apple Arcade landing pageScreenshot from Apple, August 2023

Apple Arcade, Apple’s new online game subscription providing, has arrived – and it has a landing page that we love.

Listed below are a couple of the reason why.

Why It Works:

  • Virtually all the browser above the fold is targeted on displaying animated visuals from Apple Arcade’s class of video games. The visuals are so huge that the customer feels immersed, and it provides an ideal preview of what they will anticipate from the product.
  • Copy is sparse for essentially the most half, as Apple is letting visuals present fairly than inform. For curious minds, you possibly can scroll down to seek out the large promoting factors in daring, purple textual content: limitless entry, no advertisements, and play on-line and offline.
  • The web page consists of a number of choices for varied offers, together with a one-month free trial, or three months free for those who purchase an Apple system.

10. Oxygen

Oxygen landing pageScreenshot from Oxygen, August 2023

Oxygen is a monetary providers platform with each private and enterprise banking choices, focusing on entrepreneurs and enterprise homeowners. That is clear from its touchdown web page, which specifies who the product is for, and showcases screenshots of its glossy app interface.

Why It Works:

  • One easy area type to enter your e mail and get began.
  • The copy focuses on who the product serves – that’s, it tells guests who needs to be keen on it.
  • The branding is glossy and minimal, with few distractions. Photos and fast animations of the Oxygen product are included all through the web page to generate curiosity.

11. Wealthsimple

Wealthsimple landing pageScreenshot from Wealthsimple, August 2023

Wealthsimple is an internet funding administration service that gives investing instruments and monetary recommendation for Canadian customers. It additionally presents a tax submitting service, Wealthsimple Tax, with a easy but efficient touchdown web page.

Why It Works:

  • Large, distinguished worth prop that features the usage of the phrase “free” – all the time a draw for purchasers.
  • The copy could be very succinct and targeted on offering an answer to buyer ache factors. It additionally serves to reiterate that the product is free.
  • Nice use of shade and aesthetically pleasing animations and visuals all through that present a payoff to the customer.
  • Buyer testimonials and firm logos present social proof.

12. Scale

Scale landing pageScreenshot from Scale, August 2023

Scale is an organization on a mission to hurry up the event of AI purposes.

Its touchdown web page for Scale Data Engine – a product that helps customers acquire, curate, annotate, and consider knowledge – is an efficient one.

Let’s take a look at a couple of the reason why it really works.

Why It Works:

  • Above the fold is straightforward and stylish, with visuals specializing in the product’s main use instances. A easy CTA to E book a Demo retains the main focus streamlined.
  • The web page leans into social proof to point out that it’s trusted by a number of the world’s largest corporations and most superior AI groups, from OpenAI to Meta, Microsoft, and extra. Not solely does the web page showcase buyer logos, however it additionally hyperlinks out to extra particulars case research with a few of these family names.
  • The web page is visually cohesive and targeted on highlighting necessary options and use instances whereas offering sufficient element to persuade guests to study extra.

13. DoorDash

DoorDash landing pageScreenshot from DoorDash, August 2023

DoorDash is an internet meals ordering and supply platform that operates throughout the US. Prospects can use the app to order supply from their favourite native eating places, which is then delivered by the corporate’s staff, generally known as “Dashers.”

This specific touchdown web page is focusing on prospective Dashers with the objective of encouraging them to enroll.

Why It Works:

  • The hero copy on the web page is targeted on chatting with the customer and convincing them why they need to join: You will be your individual boss and set your individual working hours. It digs into their ache factors and needs to make the promote.
  • All you must do to get began is enter your zip code and press Subsequent – a simple and easy job.
  • For many who need extra info first, the web page covers crucial questions, corresponding to how a lot they will earn, what sort of gear and gear they’ll want, and what the necessities are to enroll, in addition to an FAQ part.

14. Overpass

Overpass landing pageScreenshot from Overpass, August 2023

Overpass is an internet expertise market and fee platform targeted on serving to corporations rent and handle gross sales and help contractors.

Its touchdown web page promotes its Assisted Hiring product, which supplies hands-on, ongoing help from actual individuals to make the hiring course of simpler and save clients time.

Why It Works:

  • Makes use of an enticing tone of voice; the web page opens with a punchy, efficient line: “Hiring distant doesn’t need to suck.” This speaks to the painful strategy of hiring remotely, and the way Overpass could make all the things simpler for purchasers. This conversational, pleasant tone is constant all through the entire web page.
  • Enjoyable, vibrant visuals and animations draw your consideration and create optimistic model emotions.
  • Single type area and CTA to Begin hiring make it really feel like customers can obtain their objectives with the clicking of a button.
  • Contains an FAQ drop-down menu to deal with a number of the frequent questions guests may need.

15. Miro

Miro landing pageScreenshot from Miro, August 2023

Miro is a visible collaboration platform that enables distributed groups to work collectively remotely. Think about a whiteboard however in your pc. You get the gist.

Anyway, Miro’s homepage is an excellent instance of an A+ touchdown web page that gives the appropriate info in the appropriate place.

Why It Works:

  • Miro immediately speaks to its audience about what it will possibly do for them: “Take concepts from higher to greatest.” The copy all through the web page is brief, snappy, and conveys precisely what it must about why you need this product, and who and what it’s constructed for.
  • A single area type above the fold prompts guests to enter their work e mail, specifying that utilizing their work e mail fairly than their private e mail will enable them to “maintain work and life separate.” It’s a small contact, however a pleasant nod to the truth that Miro is aware of its clients are people, and respects their private lives.
  • The web page consists of numbers to showcase social proof successfully. For instance, “Trusted by 50M+ customers,” “Based mostly on 5149+ evaluations,” and “99% of the Fortune 100 are clients.”

16. Squarespace

Squarespace landing pageScreenshot from Squarespace, August 2023

In the event you’ve ever constructed your individual web site, you’ve doubtless heard of Squarespace. It’s a website-building and internet hosting platform that makes it straightforward for people and companies to create and handle their very own websites.

So, it’s nice to see that Squarespace is aware of find out how to craft a compelling touchdown web page of its own! This one goals to encourage individuals to begin with Squarespace through the use of certainly one of its templates to begin constructing a web site.

Why It Works:

  • Easy, quick, no fuss. There’s no scrolling endlessly on this web page – all the things you have to know is true there, on the web page, above the fold.
  • It’s visually efficient. The background is darkish, the textual content is huge, daring, and white, and within the background, you possibly can see scrolling visuals of various web site layouts – all of them stunning.
  • There’s not a ton of copy, however what’s there emphasizes the benefit of use and lack of dedication for customers: “Simple-to-edit,” “no coding wanted,” “free trial, no bank card required.” Even the CTA button itself feels non-committal because it reads “See templates” fairly than requesting the consumer to enroll or enter private particulars.

17. Prose

Prose landing pageScreenshot from Prose, August 2023

Prose is a magnificence model that gives clients customized, made-to-order hair and pores and skin formulation.

The corporate’s ethos is constructed round delivering personalised care, and its formulation are developed by having clients take an interactive quiz about their life-style, preferences, and so forth.

This touchdown web page is particularly designed round Prose’s skincare offering and encourages guests to take the quiz and get their customized system.

Why It Works:

  • Gives a cohesive visible expertise with colours that carry over from the high-quality product pictures to the onscreen copy and design components.
  • The copy actually drives dwelling the primary model differentiator and worth props: That is personalised skincare that’s based mostly in your wants, and made to order. The phrases “customized” and “custom-made” are repeated all through the web page.
  • It emphasizes social proof each by way of buyer suggestions statistics and builds belief by way of earlier than/after pictures and pictures of in-house dermatologists.

18. Khan Academy

Khan Academy landing pageScreenshot from Khan Academy, August 2023

Khan Academy is an academic nonprofit with a mission of offering free schooling for college students world wide. It supplies workouts, tutorial movies, and studying choices for college students to study at a tempo that fits them.

This touchdown web page is designed to pique curiosity in Khanmigo, Khan Academy’s AI-powered assistant.

Why It Works:

  • The web page presents two distinct CTAs – one to enroll and Get Khanmigo, and one other to Subscribe to the corporate’s e-newsletter. Whereas the previous stands out with a blue button, customers have the selection based mostly on what they’re on the lookout for – and both method, the corporate advantages.
  • The format is straightforward and centered, with every part offering simply sufficient info with out going overboard with hyperlinks and an amazing quantity of element
  • The usage of visuals is diversified and considerate. On the high, customers see an animated instance of what Khanmigo seems to be like and the way it works, and beneath that, a video explainer from Sal Khan himself dives into the product. Under that, you possibly can see screenshot examples of the important thing product options and the way they work in motion.

19. Storyworth

Storyworth landing pageScreenshot from Storyworth, August 2023

In search of a novel reward concept for a member of the family? You would possibly take into account Storyworth.

Right here’s the way it works: You reward somebody a membership, and they’re emailed a query of your selecting every week. They reply to the e-mail with their reply, which is shared with you and whoever else you select. On the finish of the 12 months, all their tales are compiled right into a ebook so that you can maintain.

This touchdown web page is crafted to welcome newcomers to Storyworth and encourage them to purchase the product.

Why It Works:

  • The copy appeals to our feelings by emphasizing the significance of sharing our particular person tales and the truth that Storyworth allows you to protect significant recollections and moments. All through the web page, the emotional tone is constant, leaning into connection along with your family members.
  • CTA buttons are strategically positioned in sections the place they make sense, and guests is likely to be most compelled to purchase.
  • Social proof by way of press mentions and Trustpilot evaluations are featured prominently on the web page.
  • The “The way it works” part breaks down the product so newcomers don’t must navigate elsewhere to know higher.

20. Going

Going landing pageScreenshot from Going, August 2023

Previously generally known as Scott’s Low cost Flights, Going is a platform that helps you discover unique flight offers out of your favourite airports.

We love Going’s homepage, a incredible instance of a touchdown web page constructed to transform.

Why It Works:

  • The copy is expertly focused to talk to a really particular ache level: Your flights are too costly. We are able to all relate to that, proper? It then positions Going as the answer to this drawback, letting you already know you may be saving “a whole lot” on airfare. The model retains it succinct and to the purpose in every part of the web page, zeroing in on the worth prop of value/cash saved.
  • It’s a enjoyable visible journey with out being overwhelming! The Going staff mixes it up with animated visuals and cute little illustrations that encourage a way of caprice and wanderlust.
  • The CTA copy is centered round getting low cost flight alerts – one thing we’d all like to do. There are additionally a number of mentions of “free” within the CTA buttons on the web page.

21. Notion

Notion landing pageScreenshot from Notion, August 2023

Notion is an internet workspace and productiveness software that helps you consolidate instruments and work in a single place.

This touchdown web page focuses on the worth that Notion supplies to teams – and we actually prefer it. Right here’s why.

Why It Works:

  • Like most of Notion’s advertising, the web page is straightforward – a white background with principally black visible components and replica, and pops of shade right here and there. It’s additionally infused with Notion’s signature illustrations, which assist construct out a persona and distinctive voice for the model.
  • The copy is compelling. It specifies the product’s viewers (small groups all the way in which to massive organizations), and touches on a number of the instruments that Notion can deliver collectively for you. Then, the web page dives into some particular capabilities that customers is likely to be keen on – every bolstered with a quote from a buyer.
  • Once more, right here, we see the repeated reminder that Notion is a freemium product, and all you have to do is click on the button to begin totally free. That is all the time going to be a motivator for purchasers, FYI!

22. Spotify

Spotify landing pageScreenshot from Spotify, August 2023

As one of many (if not the) hottest music and podcast streaming platforms on the earth, you’re in all probability aware of Spotify.

You would possibly even be a paying buyer who’s excited about upgrading to Spotify’s Premium membership tier – wherein case, you could land on this web page.

Why It Works:

  • This web page is streamlined with a really particular, clear objective in thoughts: Persuade individuals to attempt a Premium membership. It’s very mild on copy, and sticks to the fundamentals: what you get from the membership, why you need to join, and how one can customise it to your preferences. This makes it straightforward for guests to know.
  • The purple header presents a pleasant pop of shade that attracts your consideration! The web page is then segmented into completely different sections with completely different colours, which helps with straightforward navigation.
  • The worth prop right here is evident: Pay $0 and get three months of Premium. Cancel anytime. It’s arduous to say no to that.

23. Teamway

Teamway landing pageScreenshot from Teamway, August 2023

Teamway describes itself as a “member-owned society the place world-class tech professionals staff up with progressive corporations to construct significant services and products.” Fairly cool, proper?

So is this landing page, which is designed to encourage you to get began with Teamway.

Why It Works:

  • You’ll discover that Teamway lets huge headline copy do a lot of the speaking on this web page; there’s not a ton of small sub-copy. The opening line, “Assemble your dream staff,” is a tantalizing promise, and it continues to pique your curiosity by throwing out easy but efficient numbers in its copy. “Rent in simply 4 days” and “Make your funds go 4x additional” – we are able to all simply perceive these advantages.
  • Talking of letting issues do the speaking, Teamway actually depends on visuals to assist inform the story right here. The scrolling headshot feed on the high of the web page is a extremely distinctive tactic to face aside from different corporations and make you are feeling such as you’re coping with actual individuals.
  • The web page features a comparability in opposition to its opponents, in addition to an FAQ part and a fast overview of how the product works – all useful info to persuade somebody to transform.

24. Pitch

Pitch landing pageScreenshot from Pitch, August 2023

Pitch is presentation software program that allows you to simply create stunning decks in collaboration along with your staff.

We love this homepage, which is a beautiful instance of a well-designed and considerate touchdown web page.

Why It Works:

  • It’s full of colourful, stimulating visuals that transfer throughout the display in numerous methods as you scroll by way of – actually supplying you with the sense that you simply, too, might produce glossy artistic with this product.
  • The copy and visuals do an ideal job of explaining precisely what the product does, the way it works, and what it seems to be like in motion – in addition to the integrations you is likely to be keen on.
  • There’s even an interactive part that allows you to take a look at worth propositions based mostly on who you might be, and what you do. Simply choose “I’m a designer,” or “I run a enterprise,” and you’ll see what options would possibly curiosity you most.

25. Zenefits

Zenefits landing pageScreenshot from Zenefits, August 2023

Zenefits is a individuals operations platform that helps corporations handle their worker providers – from HR to advantages, payroll, break day, and so forth.

And the corporate doesn’t simply know find out how to present nice human assets software program – it is aware of find out how to construct a strong touchdown web page.

We love Zeneftis’ homepage for instance of how one can make touchdown pages be just right for you.

Why It Works:

  • When you land on the homepage, you’re met with copy calling out a standard ache level: “Spending an excessive amount of time on HR, not your small business?” Right here, Zenefits is chatting with its goal shoppers, telling them, “We are able to repair that.”
  • There’s a vibrant, huge CTA to enter your e mail and Attempt It Now, in addition to an extra copy that allows you to comprehend it’s a free demo with no setup and no bank card wanted. A no brainer!
  • In case you want extra info earlier than making the leap, you possibly can scroll down the web page to examine a number of the key product options (and see them in motion by way of fast video clips).
  • Obtained questions? Zenefits features a helpful chatbot within the backside nook of the touchdown web page to get your FAQs answered dwell.

26. Remmy

Remmy landing pageScreenshot from Remmy, August 2023

Remmy is one other technology-based skincare firm that’s extra targeted on monitoring the development of a selected pores and skin situation over time and discovering new remedy choices by way of what it calls “social biohacking.”

This landing page targets changing guests into new sufferers and is price trying out.

Why It Works:

  • The web page opens with a compelling promise that the product will assist you to lastly get the solutions you want for wholesome pores and skin. In case you’re questioning how that works, the web page breaks it down intimately for you, even itemizing out most of the circumstances that it will possibly assist with.
  • There’s a single area type to enter your e mail. The place it differs from many different examples is that the accompanying CTA is to “Request Invite” fairly than join or attempt totally free. That is fascinating as a result of it implies exclusivity, which might encourage individuals to offer it a attempt.
  • The model makes use of visuals thoughtfully all through the web page as an instance what the product seems to be like and its completely different options.

27. Grammarly

Grammarly landing pageScreenshot from Grammarly, August 2023

Grammarly’s instruments are designed to assist individuals talk extra successfully and with extra confidence.

Many people have used its AI-enabled communication help options to assist us spot typos, repair our grammar, or simply phrase one thing extra eloquently.

This touchdown web page is targeted on the corporate’s enterprise providing, Grammarly Business, with the objective of motivating trial sign-ups.

Why It Works:

  • Visible cohesiveness. The web page is separated into clear, color-coded sections, every serving a special function, so customers can navigate to what issues most.
  • The copy speaks primarily to how simply companies can leverage Grammarly’s AI to attain outcomes, which is a well timed matter and a standard ache level proper now.
  • It consists of not simply logos of consumers that it serves, however quotes from particular individuals, accompanied by their picture, which makes it simpler to belief the social proof.

28. Later

Later landing pageScreenshot from Later, August 2023

One of many first Instagram scheduling instruments to hit the market, Later is now a social media advertising platform that serves many various social platforms.

As proof of its authority on this area, Later additionally produces a social media newsletter to assist clients and followers maintain up-to-date with the newest social media information and developments – and this efficient touchdown web page is the place individuals are despatched to subscribe.

Why It Works:

  • It’s a brief web page and not using a bunch of distractions, housing a single area e mail sign-up CTA. That’s a certain approach to get individuals to transform.
  • The copy instantly tells you what you’re signing up for.
  • There’s an ideal steadiness of white area and visuals, which converse to the content material of the e-newsletter and what you possibly can anticipate to see in your inbox.

29. Alto

Alto landing pageScreenshot from Alto, August 2023

Alto is a luxurious ridesharing firm with a mission to supply clients with a automobile service that’s protected, clear, and constant. Its clients – who will need to have a membership subscription – take pleasure in an elevated expertise with entry to luxurious autos, and different perks and advantages.

A technique Alto differentiates itself from opponents like Uber and Lyft is that its drivers are staff, not contractors. This touchdown web page was designed to recruit new drivers to the corporate, and we predict it’s doing a great job.

Why It Works:

  • The very first thing you see if you land on the web page is the headline, “Rideshare constructed with you in thoughts.” This actually emphasizes the corporate’s differentiating promise and leans into what potential drivers would possibly really feel opponents are lacking: a concentrate on them. Beneath that, the copy highlights that you simply get to drive the corporate’s automobiles and that you simply’ll be paid constantly. Fairly convincing, for those who ask us.
  • In the event you click on the CTA button to “Apply now,” it doesn’t take you to a different web page however to a multi-field type on the identical web page the place you possibly can enter easy particulars to submit an software. Hooked up to this type is a high-quality, first-person drive testimonial video, which touches on extra advantages and execs of working for Alto.
  • The remainder of the web page is straightforward however efficient. It outlines the primary advantages of working for Alto, corresponding to bonus alternatives, well being advantages, and extra.

30. Garden Physician

Lawn Doctor landing pageScreenshot from Garden Physician, August 2023

Garden Physician is a full-service garden upkeep enterprise providing all the things from garden aeration to tree care and pest management.

It’s a nationwide model that’s made up of regionally operated companies – so it’s a great instance of how one can tailor a touchdown web page to an area viewers.

For this instance, we’re taking a look at Lawn Doctor’s homepage, which is artfully designed to generate curiosity from guests and convert new clients.

Why It Works:

  • As quickly as you land on the web page, you discover the wealthy inexperienced shade palette, which completely aligns with the corporate’s merchandise and choices. The header picture is a fantastically landscaped, vibrant inexperienced garden – and it sends the message that with Garden Physician, you may have that too! On high of that, you could have the corporate’s common Google score (4.7 stars) overlaid on the picture to supply the social proof you is likely to be on the lookout for.
  • The estimate type is definitely accessible above the fold and comes with the bolded reminder that your complete garden analysis is free.
  • The header copy communicates that Garden Physician is a step above the competitors, because it presents “custom-made” garden care with a “scientific strategy.” Sounds just like the sort of garden care you need, proper?
  • In case you’re involved about making the improper selection, Garden Physician’s touchdown web page consists of a number of reminders that they provide a 100% risk-free assure – for those who don’t just like the service, you’ll get your a reimbursement.

In Conclusion

Crafting a exceptional touchdown web page requires each strategic pondering and artistic design, in addition to compelling copywriting.

By taking inspiration from examples like these above and leveraging efficient design rules and knowledge in your audience, you possibly can construct a formidable buyer conversion instrument that helps you drive success in your digital advertising campaigns.

Extra Sources:

Featured Picture: XR/Shutterstock


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